The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 páginas |
Dentro del libro
Resultados 1-3 de 9
Página 393
... PEER GROUP MEMBERSHIP AS A VARIABLE A sociological approach to the attitudes of the adolescent and pre- adolescent must take into account at least two important social groups : his parents and his friends or peers.11 Practically all ...
... PEER GROUP MEMBERSHIP AS A VARIABLE A sociological approach to the attitudes of the adolescent and pre- adolescent must take into account at least two important social groups : his parents and his friends or peers.11 Practically all ...
Página 396
Wilbur Schramm. BOYS GIRLS FAMILY MEMBERS who use family as reference group who use peers as reference group FAMILY AND PEER GROUP MEMBERS 13 % 32 % 23 % N ( 11 ) ( 14 ) ( 51 ) 22 % ( 18 ) 42 % ( .6 ) 20 % ( 100 ) Average for four ...
Wilbur Schramm. BOYS GIRLS FAMILY MEMBERS who use family as reference group who use peers as reference group FAMILY AND PEER GROUP MEMBERS 13 % 32 % 23 % N ( 11 ) ( 14 ) ( 51 ) 22 % ( 18 ) 42 % ( .6 ) 20 % ( 100 ) Average for four ...
Página 398
... peer group member , on the other hand , often likes such media themes , when he does like them , because he can convert the stories into every day play activity in his group . Among younger children , 69 per cent of the peer group ...
... peer group member , on the other hand , often likes such media themes , when he does like them , because he can convert the stories into every day play activity in his group . Among younger children , 69 per cent of the peer group ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
Otras 21 secciones no mostradas
Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York