The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 páginas |
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Página 232
... positions . The median of the assigned position for a given statement will be its scale position , and an index of the variability of the judgments for each statement ( Q , the semi - interquartile range ) is computed . Items can then ...
... positions . The median of the assigned position for a given statement will be its scale position , and an index of the variability of the judgments for each statement ( Q , the semi - interquartile range ) is computed . Items can then ...
Página 276
... position are larger after a lapse of time than immediately after the communication . This they refer to as the " sleeper effect . " One hypothesis which they advance for their results is that indi- viduals may be suspicious of the ...
... position are larger after a lapse of time than immediately after the communication . This they refer to as the " sleeper effect . " One hypothesis which they advance for their results is that indi- viduals may be suspicious of the ...
Página 284
... position position position position advocated by advocated by advocated by advocated by Recall Immediately after communicator communicator communicator communicator 93.0 % 85.7 % 93.0 % communication Four weeks after communication ( N ...
... position position position position advocated by advocated by advocated by advocated by Recall Immediately after communicator communicator communicator communicator 93.0 % 85.7 % 93.0 % communication Four weeks after communication ( N ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York