The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 páginas |
Dentro del libro
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Página 181
... propa- gandists . ) It does mean two things . First , our actions must be in line with our words . The propaganda of the deed is more potent than the propa- ganda of the word , and the propaganda of the word is effective in di- rect ...
... propa- gandists . ) It does mean two things . First , our actions must be in line with our words . The propaganda of the deed is more potent than the propa- ganda of the word , and the propaganda of the word is effective in di- rect ...
Página 439
... propa- ganda policy , since the victorious Germans were in no mood or position to revolt , and it was soon revised . The line in our diagram connecting " political , economic , and mili- tary policies " with " communication policy " is ...
... propa- ganda policy , since the victorious Germans were in no mood or position to revolt , and it was soon revised . The line in our diagram connecting " political , economic , and mili- tary policies " with " communication policy " is ...
Página 530
... propa- ganda which urged ordinary Germans to make greater sacrifices and to have unswerving faith in their government . An incompetent Nazi official was not openly dismissed from office , lest his incompetence reflect upon " the ...
... propa- ganda which urged ordinary Germans to make greater sacrifices and to have unswerving faith in their government . An incompetent Nazi official was not openly dismissed from office , lest his incompetence reflect upon " the ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
Otras 21 secciones no mostradas
Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York