The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 páginas |
Dentro del libro
Resultados 1-3 de 64
Página 299
... propaganda position . The term " monopoly propaganda , " or " monopolization " is used to refer to propaganda which is for one or another reason unopposed , i.e. , which is faced with no competing counter - propaganda . Monopoly ...
... propaganda position . The term " monopoly propaganda , " or " monopolization " is used to refer to propaganda which is for one or another reason unopposed , i.e. , which is faced with no competing counter - propaganda . Monopoly ...
Página 492
... propaganda is best illus- trated by the fact that one of the predominant themes of propaganda during World War I played no comparable part in World War II . The theme “ Our cause is right ; theirs is wrong " was secondary in the ...
... propaganda is best illus- trated by the fact that one of the predominant themes of propaganda during World War I played no comparable part in World War II . The theme “ Our cause is right ; theirs is wrong " was secondary in the ...
Página 493
... propaganda trends is possible , unless we take two closely related trends in the predispositions of the public into account . Our thesis is that the differences between the ... propaganda . In Trends in Twentieth Century Propaganda 493.
... propaganda trends is possible , unless we take two closely related trends in the predispositions of the public into account . Our thesis is that the differences between the ... propaganda . In Trends in Twentieth Century Propaganda 493.
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
Otras 21 secciones no mostradas
Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York