The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 páginas |
Dentro del libro
Resultados 1-3 de 87
Página 223
... question , why an individual takes this or that position , holds this or that opinion , is not an easy one for even the individual whose position it is to answer accurately ; and it is a still harder question for even the most knowl ...
... question , why an individual takes this or that position , holds this or that opinion , is not an easy one for even the individual whose position it is to answer accurately ; and it is a still harder question for even the most knowl ...
Página 233
... question should be answered differently by those whose total scores are at the opposing extremes of the distribution ... question is discussed under the intensity di- mension ) . Scale analysis starts with questions selected a ...
... question should be answered differently by those whose total scores are at the opposing extremes of the distribution ... question is discussed under the intensity di- mension ) . Scale analysis starts with questions selected a ...
Página 234
... question 1 affirmatively would answer all five affirmatively ; and those who answer " no " to question 3 would also answer " no " to questions 1 and 2. Scalo- gram analysis provides a means of seeing to what extent the responses on a ...
... question 1 affirmatively would answer all five affirmatively ; and those who answer " no " to question 3 would also answer " no " to questions 1 and 2. Scalo- gram analysis provides a means of seeing to what extent the responses on a ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York