The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 páginas |
Dentro del libro
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Página 285
... sleeper effect " occurs among the group which initially disagrees with an unreliable source ( but subsequently comes to agree with it ) , it is interesting to note that among this group the retention of the source name is poorest of all ...
... sleeper effect " occurs among the group which initially disagrees with an unreliable source ( but subsequently comes to agree with it ) , it is interesting to note that among this group the retention of the source name is poorest of all ...
Página 286
... sleeper effect . " While they were forced to make inferences concerning possible sus- picion of the source , this factor was under experimental control in the present experiment and was shown to be a significant determinant of ...
... sleeper effect . " While they were forced to make inferences concerning possible sus- picion of the source , this factor was under experimental control in the present experiment and was shown to be a significant determinant of ...
Página 288
... sleeper effect " would be obtained . SUMMARY 1. The effects of credibility of source on acquisition and retention of communication material were studied by presenting identical con- tent but attributing the material to sources ...
... sleeper effect " would be obtained . SUMMARY 1. The effects of credibility of source on acquisition and retention of communication material were studied by presenting identical con- tent but attributing the material to sources ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York