The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 páginas |
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Página 217
... social attitudes . In this chapter , we shall review the general character of attitudes , and in the following two chapters , we shall systematically organize the research related to ethnic attitudes . In this way , we can integrate ...
... social attitudes . In this chapter , we shall review the general character of attitudes , and in the following two chapters , we shall systematically organize the research related to ethnic attitudes . In this way , we can integrate ...
Página 249
... Social Psychology , Vol . 41 ( 1946 ) , pp . 129-35 . Reprinted by permission of Journal of Abnormal and Social Psychology and the American Psy- chological Association . 4. Chein , I. , M. Deutsch , H. Hyman , and M. Jahoda ( Special ...
... Social Psychology , Vol . 41 ( 1946 ) , pp . 129-35 . Reprinted by permission of Journal of Abnormal and Social Psychology and the American Psy- chological Association . 4. Chein , I. , M. Deutsch , H. Hyman , and M. Jahoda ( Special ...
Página 568
... Social Research ( mimeographed ) , 1949 . Memorandum to Director of Public Library Inquiry , represented in this volume by summary papers on comparative effects of the media and on mass media as agents of persuasion . Includes , also ...
... Social Research ( mimeographed ) , 1949 . Memorandum to Director of Public Library Inquiry , represented in this volume by summary papers on comparative effects of the media and on mass media as agents of persuasion . Includes , also ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York