The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 páginas |
Dentro del libro
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Página 11
... stimulus for action . This stimu- lus we call s . When the process gets as far as s , you are paying atten- tion . The message has been accepted . It may not have been accepted as intended ; s may not equal ] ; the sensory mechanism may ...
... stimulus for action . This stimu- lus we call s . When the process gets as far as s , you are paying atten- tion . The message has been accepted . It may not have been accepted as intended ; s may not equal ] ; the sensory mechanism may ...
Página 132
... stimulus . " Because his theory goes beyond the mere observation that the perception of any single stimulus is changed as the related stimuli are changed , and because his theory is designed to predict some specific properties of the ...
... stimulus . " Because his theory goes beyond the mere observation that the perception of any single stimulus is changed as the related stimuli are changed , and because his theory is designed to predict some specific properties of the ...
Página 139
... stimulus and sense organ which mediates the energy from that stimulus affects the perceptual response . The sense organ's nature , moreover , may be temporarily affected by immediately preceding ex- periences . It is difficult to ...
... stimulus and sense organ which mediates the energy from that stimulus affects the perceptual response . The sense organ's nature , moreover , may be temporarily affected by immediately preceding ex- periences . It is difficult to ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York