The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1961 - 586 páginas |
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Página 300
... war bond sales . References to political campaigns are based on the Lazarsfeld , Berelson , and Gaudet study of the 1940 presidential campaign , which is dis- cussed in greater detail at several other points in these memoranda . main ...
... war bond sales . References to political campaigns are based on the Lazarsfeld , Berelson , and Gaudet study of the 1940 presidential campaign , which is dis- cussed in greater detail at several other points in these memoranda . main ...
Página 427
... bonds , of terrorizing the parents of boys in military service by the threat that only through their purchase of war bonds can they ensure the safety of their sons and their ultimate return home ? Do certain types of war bond drives by ...
... bonds , of terrorizing the parents of boys in military service by the threat that only through their purchase of war bonds can they ensure the safety of their sons and their ultimate return home ? Do certain types of war bond drives by ...
Página 566
... War Bonds . " Human Relations , 2 , 253-267 ( 1949 ) . Attempt to systematize " what worked " in war bond campaigns . Charters , W. W. Motion Pictures and Youth . New York : Macmillan , 1933 . Summary of the Payne Fund studies on ...
... War Bonds . " Human Relations , 2 , 253-267 ( 1949 ) . Attempt to systematize " what worked " in war bond campaigns . Charters , W. W. Motion Pictures and Youth . New York : Macmillan , 1933 . Summary of the Payne Fund studies on ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York