The End of Overeating: Taking Control of the Insatiable American AppetiteHarmony/Rodale, 2010 M09 14 - 336 páginas Dr. David A. Kessler, the dynamic and controversial former FDA commissioner known for his crusade against the tobacco industry, is taking on another business that's making Americans sick: the food industry. In The End of Overeating, Dr. Kessler shows us how our brain chemistry has been hijacked by the foods we most love to eat: those that contain stimulating combinations of fat, sugar, and salt. Drawn from the latest brain science as well as interviews with top physicians and food industry insiders, The End of Overeating exposes the food industry's aggressive marketing tactics and reveals shocking facts about how we lost control over food—and what we can do to get it back. For the millions of people struggling with their weight as well as those of us who simply can't seem to eat our favorite foods in moderation, Dr. Kessler's cutting-edge investigation offers valuable insights and practical answers for America's largest-ever public health crisis. There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do. |
Contenido
| 3 | |
| 7 | |
| 12 | |
| 18 | |
Pushing Up Our Settling Points | 22 |
Sugar Fat and Salt Are Reinforcing | 29 |
Amping Up the Neurons | 35 |
We Are Wired to Focus Attention on the Most Salient Stimuli | 41 |
Purple Cows | 132 |
Conditioned Hypereating Emerges | 135 |
Overeating Becomes More Dangerous | 137 |
What WeightLoss Drugs Can Teach Us | 142 |
Why We Dont Just Say No | 145 |
How We Become Trapped | 154 |
Conditioned Hypereating Emerges | 157 |
Tracing the Roots of Conditioned Hypereating | 163 |
Rewarding Foods Become Hot Stimuli | 46 |
Cues Activate Brain Circuits That Guide Behavior | 50 |
Emotions Make Food Memorable | 55 |
Rewarding Foods Rewire the Brain | 58 |
Eating Behavior Becomes a Habit | 61 |
PART TWO The Food Industry | 65 |
A Visit to Chilis | 67 |
A Lesson in Irresistibility | 74 |
Thats Entertainment | 78 |
The Era of the Monster Thickburger | 83 |
No Satisfaction | 94 |
Giving Them What They Like | 97 |
What Consumers Dont Know | 101 |
The Ladder of Irresistibility | 104 |
The Worlds Cuisine Becomes Americanized | 111 |
Nothing Is Real | 115 |
Optimize It | 120 |
The Science of Selling | 125 |
Nature or Nurture? | 166 |
Warning Signs in Children | 169 |
The Culture of Overeating | 173 |
Invitations to the Brain | 181 |
Rules of Disengagement | 190 |
Emotional Learning | 196 |
The Treatment Framework | 205 |
Letting Go of the Past | 217 |
Eating Is Personal | 226 |
Making the Critical Perceptual Shift | 234 |
Industry Cracks the Code | 242 |
A FINAL WORD | 250 |
ENDNOTES | 257 |
LIST OF AUTHOR INTERVIEWS | 311 |
ACKNOWLEDGMENTS | 319 |
ABOUT THE AUTHOR | 330 |
Otras ediciones - Ver todas
The End of Overeating: Taking Control of the Insatiable North American Appetite David A. Kessler, MD Vista previa limitada - 2010 |
The End of Overeating: Taking Control of the Insatiable American Appetite David A. Kessler Vista previa limitada - 2010 |
The End of Overeating: Taking control of our insatiable appetite David Kessler Sin vista previa disponible - 2010 |
Términos y frases comunes
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