The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1955 - 586 páginas |
Dentro del libro
Resultados 1-3 de 11
Página 309
... Kate Smith's marathon broadcast in the interest of war bond sales was due , Merton believes , to her providing implemen- tive aids for those just about ready to buy anyway . To elicit pledges from some persons Smith had merely to ...
... Kate Smith's marathon broadcast in the interest of war bond sales was due , Merton believes , to her providing implemen- tive aids for those just about ready to buy anyway . To elicit pledges from some persons Smith had merely to ...
Página 312
... Smith's emphasis on the role of bonds in bringing back the boys permitted purchasers an additional and more personal reward . - I said to my daughter — " buy it off Kate Smith . Maybe that'll be the bond that will bring your brother ...
... Smith's emphasis on the role of bonds in bringing back the boys permitted purchasers an additional and more personal reward . - I said to my daughter — " buy it off Kate Smith . Maybe that'll be the bond that will bring your brother ...
Página 314
... Kate Smith's phenomenal success in selling war bonds was due in no small measure to her having been variously built up as a " symbol of security and truth " and a person " competent in public affairs . " Many persons purchased bonds ...
... Kate Smith's phenomenal success in selling war bonds was due in no small measure to her having been variously built up as a " symbol of security and truth " and a person " competent in public affairs . " Many persons purchased bonds ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
Otras 18 secciones no mostradas
Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II