The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1955 - 586 páginas |
Dentro del libro
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Página 8
... action depends partly on the barriers in the way . You may think it better to keep silent . And if an action does occur , the nature of the action will also depend on the avenues for action available to you and the barriers in your way ...
... action depends partly on the barriers in the way . You may think it better to keep silent . And if an action does occur , the nature of the action will also depend on the avenues for action available to you and the barriers in your way ...
Página 15
... action by suggesting what action to take . Thus an advertisement usually tells you to buy , what , and where . Propaganda to enemy troops usually suggests a specific action , such as surrender , subversion , or malingering . The suggested ...
... action by suggesting what action to take . Thus an advertisement usually tells you to buy , what , and where . Propaganda to enemy troops usually suggests a specific action , such as surrender , subversion , or malingering . The suggested ...
Página 457
... action , they are perhaps more susceptible to warning than soldiers . Warnings of impending attack differ from ultimata . An ultimatum tries to force one course of action upon the enemy by threatening severe reprisals if another ...
... action , they are perhaps more susceptible to warning than soldiers . Warnings of impending attack differ from ultimata . An ultimatum tries to force one course of action upon the enemy by threatening severe reprisals if another ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II