The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1955 - 586 páginas |
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Página 78
... cent of its copy to that category . AUDIENCES : NEWSPAPERS In the United States , around 90 per cent of adults regularly see daily newspapers . The figure is also very high in the United Kingdom , Germany , and Scandinavia . In ...
... cent of its copy to that category . AUDIENCES : NEWSPAPERS In the United States , around 90 per cent of adults regularly see daily newspapers . The figure is also very high in the United Kingdom , Germany , and Scandinavia . In ...
Página 80
... cent of the male readers , but only 6 per cent of the female readers , were accustomed to reading domestic political news . The figures for reading of foreign news were 33 and 6 per cent , respectively . Comparable differences in amount ...
... cent of the male readers , but only 6 per cent of the female readers , were accustomed to reading domestic political news . The figures for reading of foreign news were 33 and 6 per cent , respectively . Comparable differences in amount ...
Página 81
... cent , in Italy 23 per cent say they never go to movies ; 18 and 38 per cent , in the two countries respectively , say they go once a week . In the same countries , 27 and 26 per cent , re- spectively , say they never read magazines ...
... cent , in Italy 23 per cent say they never go to movies ; 18 and 38 per cent , in the two countries respectively , say they go once a week . In the same countries , 27 and 26 per cent , re- spectively , say they never read magazines ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II