The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1955 - 586 páginas |
Dentro del libro
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Página 364
... crowd , and in the following chapter , the dancing crowd . Formation of Crowds The essential steps in the formation of a crowd seem to be quite clear . First is the occurrence of some exciting event which catches the attention and ...
... crowd , and in the following chapter , the dancing crowd . Formation of Crowds The essential steps in the formation of a crowd seem to be quite clear . First is the occurrence of some exciting event which catches the attention and ...
Página 368
... crowd as a dancing crowd . It may be said that just as an acting crowd develops its unity through the formation of a common objective , the expressive crowd forms its unity through the rhythmical expression of its tension . This feature ...
... crowd as a dancing crowd . It may be said that just as an acting crowd develops its unity through the formation of a common objective , the expressive crowd forms its unity through the rhythmical expression of its tension . This feature ...
Página 369
... crowd , the expressive crowd need not be confined to a small compact group whose members are in immediate physical proximity of one another . The behavior which is characteristic of it may be found on occasion in a large group , such as ...
... crowd , the expressive crowd need not be confined to a small compact group whose members are in immediate physical proximity of one another . The behavior which is characteristic of it may be found on occasion in a large group , such as ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II