The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1955 - 586 páginas |
Dentro del libro
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Página 16
... debate with herself such as we have suggested here , but all these elements and more will enter into the decision as to whether she tilts up her chin or says , " No , Jerry . Let's go home . " There are two things we can say with ...
... debate with herself such as we have suggested here , but all these elements and more will enter into the decision as to whether she tilts up her chin or says , " No , Jerry . Let's go home . " There are two things we can say with ...
Página 328
... debating them , but they could not conceivably have experienced at the time any direct effects from the new regulations . At least in part they must have been rationalizing an accomplished fact . Be it noted , in passing , that ...
... debating them , but they could not conceivably have experienced at the time any direct effects from the new regulations . At least in part they must have been rationalizing an accomplished fact . Be it noted , in passing , that ...
Página 525
... Debating Society and as if silence on his part would mean the loss of the argu- ment and of his own prestige . Actually , however , he judiciously bal- anced a number of factors before he decided to ignore Goebbels ' Principles of ...
... Debating Society and as if silence on his part would mean the loss of the argu- ment and of his own prestige . Actually , however , he judiciously bal- anced a number of factors before he decided to ignore Goebbels ' Principles of ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II