The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1955 - 586 páginas |
Dentro del libro
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Página 450
... elite and working population , we shall speak of military elite and fighting population in the combatant sector of the nation . ( There are no military useless mouths , unless one were to regard non - fatal casualties as such . ) It ...
... elite and working population , we shall speak of military elite and fighting population in the combatant sector of the nation . ( There are no military useless mouths , unless one were to regard non - fatal casualties as such . ) It ...
Página 461
... elite than to the secrets of the enemy elite . In practice , however , the effort of the propagandist in influencing expectations depends on the extent to which his own elite permits him to share some of its secrets . The members of the ...
... elite than to the secrets of the enemy elite . In practice , however , the effort of the propagandist in influencing expectations depends on the extent to which his own elite permits him to share some of its secrets . The members of the ...
Página 463
... elite require cooperation among the elite members . It is also necessary that certain staff functions be performed and coordinated . Political war- fare can therefore attack the cooperation among elite members or the performance of ...
... elite require cooperation among the elite members . It is also necessary that certain staff functions be performed and coordinated . Political war- fare can therefore attack the cooperation among elite members or the performance of ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II