The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1955 - 586 páginas |
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Página 6
... experience Source Encoder Field of experience Signal - Decoder Destination Think of those circles as the accumulated experience of the two indi- viduals trying to communicate . The source can encode , and the destination can decode ...
... experience Source Encoder Field of experience Signal - Decoder Destination Think of those circles as the accumulated experience of the two indi- viduals trying to communicate . The source can encode , and the destination can decode ...
Página 110
... experience . As F. C. Bartlett said , " It is fitting to think of every human cognitive reaction -perceiving , imagining , thinking , and reasoning as an effort after meaning . " It is characteristic of people everywhere that they want ...
... experience . As F. C. Bartlett said , " It is fitting to think of every human cognitive reaction -perceiving , imagining , thinking , and reasoning as an effort after meaning . " It is characteristic of people everywhere that they want ...
Página 368
... experience one of ecstasy and exaltation , and to seal it with a sacred or divine stamp . The first is that the experience is cathartic in nature . The individual who has been in a state of tension , discomfort , and perhaps anxiety ...
... experience one of ecstasy and exaltation , and to seal it with a sacred or divine stamp . The first is that the experience is cathartic in nature . The individual who has been in a state of tension , discomfort , and perhaps anxiety ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II