The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1955 - 586 páginas |
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Página 101
... fact little used by many persons on the lower cul- tural levels . Whether they therefore attach more or less ... fact of primacy . " Studies on the formation of attitude and belief , however , do not attribute any very great ...
... fact little used by many persons on the lower cul- tural levels . Whether they therefore attach more or less ... fact of primacy . " Studies on the formation of attitude and belief , however , do not attribute any very great ...
Página 103
... fact of face - to - face supplement being the factor apparently responsible for increased effectiveness . Audience participation , which might be regarded as a kind of highly activated face - to - face contact , was likewise found to ...
... fact of face - to - face supplement being the factor apparently responsible for increased effectiveness . Audience participation , which might be regarded as a kind of highly activated face - to - face contact , was likewise found to ...
Página 504
... fact , the highest good for any but the " hard core . " In September 1944 , for example , only 5 per cent of a sample of 634 Ps / W said that they were worried about anything other than personal or familial problems , while in the very ...
... fact , the highest good for any but the " hard core . " In September 1944 , for example , only 5 per cent of a sample of 634 Ps / W said that they were worried about anything other than personal or familial problems , while in the very ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II