The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1955 - 586 páginas |
Dentro del libro
Resultados 1-3 de 43
Página 293
... films and other mass - communication devices " used in the orientation program . Several of these studies " thought to be of general interest to persons concerned with the use of mass - communication methods " have been reported in ...
... films and other mass - communication devices " used in the orientation program . Several of these studies " thought to be of general interest to persons concerned with the use of mass - communication methods " have been reported in ...
Página 294
... films with and without supplementary face - to - face instruction , as well as film strips presented with and ... films . In addition to such successful communication of facts , the films also had some marked effect on opinions ...
... films with and without supplementary face - to - face instruction , as well as film strips presented with and ... films . In addition to such successful communication of facts , the films also had some marked effect on opinions ...
Página 295
... films , as well as to the effects of cumulative exposure to two of the other films . The authors ' summary of findings notes that The " Why We Fight " films had marked effects on the men's knowledge of factual material concerning events ...
... films , as well as to the effects of cumulative exposure to two of the other films . The authors ' summary of findings notes that The " Why We Fight " films had marked effects on the men's knowledge of factual material concerning events ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II