The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1955 - 586 páginas |
Dentro del libro
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Página 90
... function , ^ more speed and less study than the teaching function . A ( 4 ) Permanence . Books probably give the greatest sense of perma- nence . Next come motion pictures and magazines . There is but a small amount of permanence in ...
... function , ^ more speed and less study than the teaching function . A ( 4 ) Permanence . Books probably give the greatest sense of perma- nence . Next come motion pictures and magazines . There is but a small amount of permanence in ...
Página 482
... function of propaganda in the service of policy . The policy function , we have said , is to promote by present actions the attainment of goals in the future . War , eco- nomics , and even diplomacy serve this purpose by operations upon ...
... function of propaganda in the service of policy . The policy function , we have said , is to promote by present actions the attainment of goals in the future . War , eco- nomics , and even diplomacy serve this purpose by operations upon ...
Página 499
... functions in the individual . The model function of leadership implies that in identify- ing with the leader , the individual will best serve the ideals he shares with him . But the understanding of the situation is a precondition for ...
... functions in the individual . The model function of leadership implies that in identify- ing with the leader , the individual will best serve the ideals he shares with him . But the understanding of the situation is a precondition for ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II