The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1955 - 586 páginas |
Dentro del libro
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Página 402
... Influence There are two kinds of influence upon opinion , attitudes , and be- havior . The one , which may be called prestige , is the prerogative of those who occupy positions of power and prominence in society . It is the kind of ...
... Influence There are two kinds of influence upon opinion , attitudes , and be- havior . The one , which may be called prestige , is the prerogative of those who occupy positions of power and prominence in society . It is the kind of ...
Página 403
... influence among those with whom they come into personal contact - or they may have little such in- fluence despite their prestige . - This chapter is concerned with personal influence and the opinon leaders who exercise such influence ...
... influence among those with whom they come into personal contact - or they may have little such in- fluence despite their prestige . - This chapter is concerned with personal influence and the opinon leaders who exercise such influence ...
Página 406
... influence upon the members ' opinions . For example , a USIE evaluation report contains this interesting information ... influence within such hierarchies as those of business and industrial or political organizations may cut ...
... influence upon the members ' opinions . For example , a USIE evaluation report contains this interesting information ... influence within such hierarchies as those of business and industrial or political organizations may cut ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II