The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1955 - 586 páginas |
Dentro del libro
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Página 369
... behavior which is characteristic of it may be found on occasion in a large group , such as the nation - wide public . Evaluation A brief evaluation of the acting crowd and the expressive crowd can be made here . Both of them are ...
... behavior which is characteristic of it may be found on occasion in a large group , such as the nation - wide public . Evaluation A brief evaluation of the acting crowd and the expressive crowd can be made here . Both of them are ...
Página 371
... Mass Behavior - This raises the question as to how the mass behaves . The answer is in terms of each individual's seeking to answer his own needs . The form of mass behavior , paradoxically , is laid down by individual lines . of ...
... Mass Behavior - This raises the question as to how the mass behaves . The answer is in terms of each individual's seeking to answer his own needs . The form of mass behavior , paradoxically , is laid down by individual lines . of ...
Página 385
... behavior of the members of the mass is said not to be " integral to the routine of local group behavior , " but the communications behavior of the members of the audience , on the other hand , does seem to be integrated into the routine ...
... behavior of the members of the mass is said not to be " integral to the routine of local group behavior , " but the communications behavior of the members of the audience , on the other hand , does seem to be integrated into the routine ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II