The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1955 - 586 páginas |
Dentro del libro
Resultados 1-3 de 79
Página 353
... political opinions at all . Most attention has been given to the former problem , but the latter — the problem of the creation and maintenance of political interest or political apathy -is of considerable importance . The media have a ...
... political opinions at all . Most attention has been given to the former problem , but the latter — the problem of the creation and maintenance of political interest or political apathy -is of considerable importance . The media have a ...
Página 462
... political elite . Yet , in order to influence expectations abroad and to be effective in the timing and direction of this effort , he must be able to derive propaganda policy from the foreign policy decisions of the elite . Otherwise he ...
... political elite . Yet , in order to influence expectations abroad and to be effective in the timing and direction of this effort , he must be able to derive propaganda policy from the foreign policy decisions of the elite . Otherwise he ...
Página 468
... political actions , e.g. , the conclusion of treaties , which do not require observable physical capabilities . In these cases , again , induced mistakes in assessing the intent of foreign political elites suffice for deception ...
... political actions , e.g. , the conclusion of treaties , which do not require observable physical capabilities . In these cases , again , induced mistakes in assessing the intent of foreign political elites suffice for deception ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II