The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1955 - 586 páginas |
Dentro del libro
Resultados 1-3 de 86
Página 233
... questions , each question should be answered differently by those whose total scores are at the opposing extremes of the distribution . Those items that differentiate the extreme groups most satisfactorily are retained for the scale ...
... questions , each question should be answered differently by those whose total scores are at the opposing extremes of the distribution . Those items that differentiate the extreme groups most satisfactorily are retained for the scale ...
Página 234
... questions about height : 1. Are you over 6 feet tall ? 2. Are you over 5 feet 9 inches tall ? Yes No Yes No Yes No ... questions . People over 6 feet would answer " Yes " to all . People between 5 and 6 feet in height would shift ...
... questions about height : 1. Are you over 6 feet tall ? 2. Are you over 5 feet 9 inches tall ? Yes No Yes No Yes No ... questions . People over 6 feet would answer " Yes " to all . People between 5 and 6 feet in height would shift ...
Página 265
... questions on the Pacific war , asked what they thought of their orientation meetings and what they would like in future orientation meetings . For the control group , the latter questions - in lieu of the questions about the ...
... questions on the Pacific war , asked what they thought of their orientation meetings and what they would like in future orientation meetings . For the control group , the latter questions - in lieu of the questions about the ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II