The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1955 - 586 páginas |
Dentro del libro
Resultados 1-3 de 88
Página 15
... suggested . Or his group role and membership may control what action he takes , and it is this control we must talk about now . 4. The message must suggest a way to meet those needs which is appropriate to the group situation in which ...
... suggested . Or his group role and membership may control what action he takes , and it is this control we must talk about now . 4. The message must suggest a way to meet those needs which is appropriate to the group situation in which ...
Página 213
... suggested two apparently sound and useful propositions , however . Where the audience is familiar with the subject , and deep concern is felt over it , then , they suggest , there seems to be good reason for climax order — that is , for ...
... suggested two apparently sound and useful propositions , however . Where the audience is familiar with the subject , and deep concern is felt over it , then , they suggest , there seems to be good reason for climax order — that is , for ...
Página 306
... suggest several conditions and techniques making for its greater likelihood . The point most strongly suggested by the existing literature is the futility of direct destructive attack on existing opinion and the greater desirability of ...
... suggest several conditions and techniques making for its greater likelihood . The point most strongly suggested by the existing literature is the futility of direct destructive attack on existing opinion and the greater desirability of ...
Contenido
WILBUR SCHRAMM How Communication Works | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United Voice of America World War II