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VOLUME VII NO 7.

"Fine feathers make fine birds" but a single quill has often made a goose of many a man. "The fault Dear Brutus is not in our stars, but in ourselves that we are underlings.'

Business men in business hours should attend only to business matters.

Be always satisfied before you give a credit, that those to whom you give it are safe men to be trusted.

The man who does no good is like unto the dwarfed shrub of the desert, neither yielding fruit nor seeing when good cometh.

Never spend good advertising money by letting the public know you have a competitorleave him alone-recognize no one as your competitor in your ads.

Interesting literature will keep your boys and girls by the fireside instead of on the streets, and the problem of bringing them up to be useful citizens will then be solved.

"The Irishman who thought that he could bridge the gap between the pier and the departing steamer in two jumps, and the man who tries to make an appointment with opportunity after she has turned away, have twin brains."

Guard carefully your dealings with strangers, but duly appreciate tried friendships.

A mean act will soon recoil, an honorable transaction will be esteemed.

Be always prompt to acknowledge and rectify a wrong but never be afraid to say "No."

Let all your influence be exerted for the purpose of doing all you can for the common good and individual welfare of every one.

"If you don't know where to find the thing you want, the advertisements will tell you just where to find it."

It is a law of life that what we do not use, we lose. Never leave any of your powers lie dormant. The only way to cultivate them is to use them.

The natural bent of man is to travel around in a circle like a scared rabbit-where he soon finds himself at the place he started-it never pays to try to gain reward without work.

Opportunity is beating an anvil chorus around the doors of many of America's young men-right in the grasp of those who by foresight and preparation are improving themselves to meet the requirements of modern business.

Prosperity never strikes two men the same

way.

Opposition is generally a fanatics way of showing his wisdom.

The enjoyment of a business life is in the expectancy, not realization of money.

When opportunity knocks do not wait to put on your shoes before letting it in.

Armed with the confidence of one's own ability and determination to succeed, no one need quail before the mightiest obstacle.

Man becomes a cold, unsympathetic creature when the intellectual body outstrips his moral

nature.

Doubt must in all cases be avoided, as it is poor policy to claim extra value for an article if it is not there.

What a grand and noble thing it is to have lived a life so that if any one speak evil of you none will believe him.

The sweetener of toil and the smoother of disturbances is a good temper, which like a ray of sunshine sheds a brightness over every thing.

Life is a school that teaches individual lessons. Each man must learn for himself the lessons that lead to greater lessons and it is in the first lessons that we receive the kind of knowledge needed for the greater lessons.

The only way to live in keeping with nature's elements is to be natural; keep your life. so full of good thoughts that they continually eke out upon the surface. The only way to do this is to begin deep in the heart of your own human mechanism.

Any massive substance that is not porous will sink to the bottom; but by ingenuity and human skill gold can be made to float. It is a scientific fact that air has to be used to give it bouyancy. Did you ever stop to think of the fact that many a poor floating scheme has been made to hold up with the help of hot air?

We may study the pages of history, ages back-we may be carried up out of ourselves where we can view the eternal span of the human_race-generation following generationepoch superseding epoch-century after century, and when we come back to earth again we say to ourselves "What does it mean?" and each will have his own answer-inspiration, knowledge, satisfaction...

Love and oil keep the machinery smoothly running.

Respect is a gentleman's excuse for covering a decided opinion.

Plain honest talk is mighty convincing, everyday language is what the masses want.

When stocks are watered, it is time for those who are exposed to get under cover.

The general idea of the wise man lies in his capabilities to set forth the proof of his argu

ment.

The man who gets any place in this busy world generally works by a plan, and chisels his way through.

Advertising is a mighty magnet-business is good in every line of American endeavor—are you getting your full share of it?

As radium is more valuable than coal, so is the confidence of worthy determination more valuable to success than any other quality.

Never fail to do that good which lies in your onward path-never be discouraged because good things go on slowly. Be diligent.

When you let fall a ball of string you undo more than a great many turns will wind again, and so it is with the moulding of character. Never suffer an exception in the forming of a habit to occur until it is securely rooted in your life.

How encouraging it is to young people to read the history of a great man, who began life with little assets other than a clear, quick brain and an abiding courage. Qualities that compel success-not only do they gain personal and material reward but the respect of their fellows.

At the age of thirty the character of man has set like adamant. There is no softening or re-moulding of this material, habit has accomplished its work well. The battle of life must be fought upon the lines of our early choice, as most generally it is too late to begin again.

It is in the power of every individual to start life with one of the most valuable possessions that mankind can possess, i. e., a conscience that scorns the slightest suspicion of any wrong-doing and holds steadfastly to undeviating truthfulness, strict honestly and sturdy devotion to duty under all circumstances. The man who sows his career in such a soil is able in time to compete with the choicest qualities.

Somehow when we look into the life of Marshall Field, we cannot help but see how closely the colossal, strong, substantial, massive architecture of the great building, standing upon almost an entire square block on State street resembles the individuality, and the genuine character that laid this man away with so much honor, so much reverence and so much respect.

Marshall Field in all probabilities was the greatest merchant of his day. Through his own efforts he became a strong character; he used his broad mind with unquestionable judicious painstaking and was genuine and substantial all through. He was not a college graduate and his inclinations were not along the line of classics. It is said he found great pleasure in seeking information from others; stored away worthy knowledge and then guarded well his own tongue when one sought opinions from him.

His strong tendencies lay in the depths of trading, and perhaps the great secret of his success is due to the fact that he nourished with persistence, his strong inclination to this one end. He had a good will and plenty of determination and was quite capable of holding his own counsel. Goodness and wholesomeness pervaded his every thought. He was a man of his word, could always be depended upon and never allowed misrepresentation of goods in advertisements. He scorned notoriety and had great respect for wholesome conventionalities. He did not like gossip and allowed the discussion of no man in his presence; he minded his own business with a rigorousness that added even more reserve to his already good supply. This attitude often left an impression of extreme haughtiness, which he really did not possess.

He started life as a clerk of typical New England style. In 1855 he came to Jackson with his two brothers, whereupon the three after judicious reckonings planned to open a merchandise house in Detroit. But Marshall did not seem satisfied with Detroit as a business metropolis, and always eager to seek the best that could be found, he one day informed his brother that he intended going to Chicago to investigate the possibilities of a good site there for a business centre.

Owing to the large number of merchants traveling for Chicago in comparison with the number traveling for other towns he was led to believe that Chicago was the town of business

and at the age of twenty-one he, therefore, left for Chicago, as he said "to learn more about the town." He obtained employment, as a clerk for the firm of Cooley, Farwell & Co., of which firm he later became a partner, for they soon found him to be just the kind of a man they needed to promote the welfare of their business. He always attended strictly to duty and never allowed pleasures to interfere with his work. He chose his friends and companions carefully and later mingled with the best families.

He was well endowed with far seeing qualities and upon inquiry and investigation saw that Chicago carried on a larger business than all the other towns put together. He pictured the town as soon being the leading business metropolis of the West.

In 1865 he organized the wholesale and retail house of Field, Palmer and Leiter. The value of this institution increased rapidly. Two years later, Mr. Palmer with other interests taking his attention, withdrew, and the house was then known as Field, Leiter & Co.

Nothing could show so distinctly the real quality of perseverance and pluck of these two partners, as did the occasion of the great fire of Chicago in 1871. With not a yard of goods saved out of their entire stock, Field, Leiter & Co. set up a temporary store in an old street car barn at State and Twentieth streets, and cast wide the announcement that the firm was re-opened for business and all orders would be filled promptly.

They had built this firm upon a sound basis and were determined that no fire should blot out their business existence, and though they started in heavy debt, they started upon the solid principles that are bound to build up any business, and in a comparatively short time were able to clear all expenses.

Mr. Field could read character splendidly. He exerted every possible effort to find good strong moral men for the heads of the various departments, and considered no man for such a position whom he thought did not have ability to strengthen and improve the department that was best suited to his individuality.

He believed in having his own establishment stand superior to all others, but jealousy was a factor that was never a part of his noble traits; he knew that the field of opportunity was open equally as well for the next man as it was for him. He realized the necessity of avoiding panics in order that the country

might have a prosperous growth and often suggested means whereby even his competitors were saved from ruin.

Mr. Leiter had charge of the accounting and financial end of the business and Mr. Field was the merchant. In 1881 Mr. Leiter retired from the firm, which then became Marshall Field & Co. Since this time there have been many great changes and improvements and what was once Marshall Field & Co., on the northeast corner of State and Washington Sts., is now Marshall Field & Co., occupying the entire city block from Washington street to Randolph and from State street to Wabash avenue, with the exception of a very small corner on Randolph and Wabash avenue. The building is 385 ft. long on State street, and 341 feet long on Washington, crossing an intercepting alley by many bridges. Some parts of the building are 13 stories high, and the large massive show windows in all, number fortyfive.

This eager desire to climb ever higher and higher in business life and be independent of circumstances was one of Mr. Field's leading traits, and it was his persistent determination. that placed him in the ranks of Chicago's greatest and most honored merchants.

Here is a very good example of the man who had an ideal in life, and it shows what his persistent energies in working up to his ideal finally accomplished.

A picture of Mr. Field appears upon the cover page.

When Chauncey Depew was made president of the New York Central Railroad, one of his first acts was to purchase a little road in the wilds of the Lake Ontario region. The trains on this road had a reputation for wearying slowness. Farmers along the line were said to threaten suits for damages to their crops from being shaded by the slowly passing cars.

One day Governor Hill met Mr. Depew in Albany, and said: "You folks seem to have made a great strike in your new road. I hear that one of the rules reads: 'Positively no droves of swine or cattle allowed on track unless proceed ing in the same direction as trains."

"You've been misinformed, Governor," answered Mr. Depew. "They are not allowed on the track even in that case. Do you think we can afford to pay damages when they fall into the ditch while going by trains?"

As the railroad train was stopping an old lady, not accustomed to traveling, hailed the passing conductor and asked:

"Conductor, what door shall I get out by?" "Either door, ma'am, the car stops at both ends."

The body has its claims-it is a good servant : treat it well, and it will do your work; attend to its wants and requirements, listen kindly and patiently to its hints, occasionally forestall its necessities by a little indulgence, and your consideration will be repaid with interest. But task it and pine it and suffocate it, make it a slave instead of a servant, it may not complain much, but like the weary camel in the desert, it will lie down and die.-Charles Elam.

No man is in true health who cannot stand in the free air of heaven, with his feet on God's free turf, and thank his Creator for the simple luxury of physical existence.-T. W. Higginson.

The frivolous, purposeless lives of this world are like ships at the mercy of wind and tide. Hail one of them and ask: "Whither are you bound?" and the answer will be "I don't know." "What cargo do you carry?" "Nothing." "Well, what are you doing out here on the ocean of life?" "Only drifting." "Ah! but you don't know what a sorry spectacle you make-only drifting when there is so much to be done."Samuel V. Cole.

Straight From the Shoulder No better advice to employees was ever given than the following by Elbert Hubbard:

If you work for a man, in heaven's name work for him. If he pays you wages which supply you your bread and butter, work for him, speak well of him, think well of him, stand by him, and stand by the institution he represents.

I think if I worked for a man I would work for him. I would not work for him a part of his time, but all of his time I would give an undivided service or none.

If put to a pinch an ounce of loyalty is worth a pound of cleverness.

If you must vilify, condemn and eternally discourage, why, resign your position, and when you are outside damn to your heart's content. But I pray you, so long as you are a part of an institution do not condemn it. Not that you will injure the institution, not that, but when you disparage the concern of which you are a part you disparage yourself.

Friendship is seldom lasting but between equals, or where the superiority on one side is reduced by some equivalent advantage on the other. Benefits which cannot be repaid and obligations which cannot be discharged are not commonly found to increase affection; they excite gratitude, indeed, and heighten veneration. but commonly take away that easy freedom and familiarity of intercourse without which, though there may be fidelity, and zeal and admiration, there cannot be any friendship.-Dr. S. Johnson.