Imágenes de páginas
PDF
EPUB

COMMON-SENSE ADVERTISERS

3

[blocks in formation]
[blocks in formation]

The men who wrote these business books have built up the largest mail order businesses of their kind in the world. And you are to get all the benefits of their years of experience for $3.50.

Now, if these men built up a quarter of a million dollar business by knowing how to succeed, why can't you profit by their experience?

FOR THE BUSINESS MAN:

It will open his eyes to the possibilities of more business. FOR THE ADVERTISING MAN:

It will increase the percentage of orders from the inquiries his advertising has brought.

FOR THE PROFESSIONAL CORRESPONDENT:
This work will be a constant reference.

All this information is plainly set forth in "The Busy Man's Library" Send us a money order, P. O. order, or check for $3.50, with your name and address plainly written. We will send the five books immediately prepaid. If you don't find them worth their weight in gold, send them back.

The Publicity Publishing Co. 88 Wabash Avenue 30 Chicago, Illinois

[blocks in formation]
[merged small][merged small][subsumed][subsumed][merged small][graphic][subsumed]

Set consists of 7 1-2 inch Water Bottle, capacity one qt., six half-pint star cut Tumblers, and highly reflecting beveled Belgium glass 14-inch Mirror Plateau, with silver plated mountings.

TH

HIS GENUINE RICH CUT GLASS WATER SET is unsurpassed for its distinctive character. Its clear crystal color adds a lustrous effect to the dining table or sideboard, and gives the home that touch of refinement so greatly appreciated by neighbors and friends. Buying cut glass is a judicious investment. Such an opportunity as this is unusual. The retailers' and jobbers' profits have been eliminated-you buy at factory prices.

An appropriate gift is this handsome WATER SET which is unique, brilliant and sparkling. Brides are especially pleased when they are presented with a set of this RICH CUT GLASS and it makes a suitable gift all the year through.

Send $1.00 for one year's subscription to COMMON-SENSE, afterwards you may pay $1.00 a month for ten months, which completes the payments on both water set and magazine. Remember the publishers of COMMON-SENSE stand back of this offer. Think of it, can you find a merchant in your city who will sell anything like this set for the money in small monthly payments and give you plenty of time to pay for it?

Naturally you wonder how we can afford to make you such an unheard of offer. We are doing it in order to introduce COMMON-SENSE to a wider circle of readers. COMMON-SENSE has a mission to help you attain your ambition, to suggest ways of increasing your earning capacity and to make your life a greater success. Write at once as the allotment is small, first come first served.

COMMON-SENSE

PUBLISHING CO.

90 Wabash Ave., CHICAGO, ILL.

When writing to advertisers please mention Common-Sense.

COMMON SENSE

PUBLISHED ON THE 5TH OF EACH MONTH AT 88 WABASH AVE., CHICAGO
Copyrighted 1907, by Common-Sense Publishing Co., (Not Inc,)

VOLUME VII NO 9.

SEPTEMBER 1907

Subscription price $1.00 per year in advance. Foreign subscription $1.50. Canadian subscription, $1.25

THE man who has plenty of bounce in him
can't be thrown down to stay down. The
harder he falls the higher he will rise on the
rebound and the deeper he will sink his
hooks into new opportunities.

Deliberate with caution and act with precision; yield with grace and oppose with firmness.

Be vigorous in initiative and have strong faith in yourself these are the little things that help to make the man of power.

One of the big factors in success is constancy of purpose.

Some people have good advertising ideas but lack the ability to put them into successful operation.

The business man that has the knockout wallop is the man who has learned to recognize and guard against the invisible blow.

The mind must be sheltered from prejudice and fed with facts; to digest these facts it must be warmed and kept active by intercourse with other minds.

There is no success made in the world of business by sudden dashes. Permanent success is won by holding on.

There is no difference between knowledge and temperance; for he who knows what is good and embraces it, who knows what is bad and avoids it, is learned and temperate. But they who know very well what ought to be done and yet do otherwise, are ignorant and stupid.

Our inheritance is the accumulated knowledge of past generations.

The real troubles in this life are the ones you never see, but only feel.

Remember it is always the small things in life that are important in forming the greater.

A wise man reflects before he speaks-a foolish one speaks and then reflects on what he has said.

The mind and body will be made healthier by environment just as surely as turning the logs will make a fire burn brighter.

Good business generally means good advertising. Advertising cannot be too well done; one more line may spoil it-one line less improve it. Judicious advertising will benefit any business.

"The seeds of genius are scattered to the four winds some may perish among the stony places of the world, some be choked by the thorns and brambles of early adzersity, yet others will now and then strike root even in the clefts of the rock, struggle bravely up into sunshine and spread over sterile birth-places of all the beauties of vegetation."

"Better be a big frog in a little puddle than a little frog in a big one."

To gain a good reputation be what you desire to appear.

A wise man adapts himself to circumstances as water does to the vessel that contains it.

The minerals of earth are like the treasures of the mind-those of most value are the farthest hidden from sight.

The law of supply and demand governs trade all right, but the man who goes after trade with a good live advertisement is the man who gets first chance with demand.

When the most agreeable acquaintance you possess convinces you that he lacks principle; have the courage to "cut" him. Bear with a friend's infirmities-not his vices.

Remember this, your advertisement must be written for the people who will read it-it is your business to know the class of people whom your advertisement reaches and shape your advertising accordingly.

"It is interesting to notice how some minds seem almost to create themselves, springing up under every disadvantage, and working their solitary, but irresistible way through a thousand obstacles."

A great share of the crookedness in business can be traced back to where the young man just entering the commercial world did not possess the backbone to say "Excuse me" when asked to do what he knew to be wrong.

If the brain has been decently cared for-each added year of age gives greater mental force, therefore, there is no excuse for the man who says he is "not doing as well as he might do or as he ought to do."

There are many old advertising men who wonder why youngsters, newly graduated from reliable advertising colleges, know so much more about the profession than they do. They can't for the life of them see that the latest and newest ideas are instilled into the brain of an advertising student; they are traveling along in the beaten path doing the same thing the same way each day, while their more progressive competitors have a dozen different ways of doing the same thing.

He that feels as he ought will be polite without knowing it...

In every condition be humble; the loftier the condition the greater the danger.

Principle, tact and push are three of the important factors of happiness and success.

When you are tired and desire to rest get the habit of doing something else-something different to know how to rest is an art.

The power of silence shows the thoughtful man. The deep river flows silently on while a pebble will oftentimes change the course of a babbling brook.

Health is a great asset in gaining success. Careful and regular eating, sufficient sleep, attention to the welfare of the body, are of the utmost importance.

The real capital of the business man is brain. If you have brain you stand more chance for success than if you possessed money, for money sometimes takes wings and flies away-your brain recaptures it.

Your character and habits are of your own fashioning-good friends and good advice are invaluable-but whether you will amount to anything in this world depends upon your own efforts.

The greater the obstacle, the stronger some men feel. This confidence has been acquired by conquering the small difficulties. The very fact that they have been pushing ahead, fighting their way upward, braces their nerves, energizes their ability, calls out renewed power, and they center the fray to battle like giants.

The young men and women who say "I haven't the time to devote to study," should read the life of Dr. Scheilman, the German explorer of the ruins of Troy, who acquired a thorough knowledge of the English language-mastered French, Dutch, Spanish and Portugese, after arriving at manhood and while actually engaged in business. He says: "I never went on an errand, even in the rain, without having my book in my hand, and learning something by heart; and I never waited at the postoffice without reading." By taking advantage of the smallest fragments of time this man made an enviable. name for himself and is well known on two continents.

Thomas Alvin Edison

The Man to Whom the World Is Indebted for Seven Hundred and Eleven
Electrical Devices

America can be proud to number among her people the greatest inventor in the world—a man whose productions will benefit mankind forever. He has revolutionized the world of science and given it control over a power so great that the human mind cannot fully fathom its scope and the further discoveries to which it will undoubtedly lead us.

In this present day at the height of the greatest activities the world has ever known, we can without hesitancy refer to Thomas Alvin Edison as the most ingenious man of the age. Through indefatigable work, he is mitigating the labors of man and bringing the far ends of our vast universe into closer proximinity every day.

A dangerous substance that none could touch without death and that men of science believed would ever remain a master, was conquered and made a servant by the power of his brain. He made it yield three things most needed in the work-shop of man-heat, light and power.

The wonderful devices he was able to give us through this victory are all the more wonderful because he rarely had a precedent to guide him. He conceived and he created. Quite knowingly did Professor Barber style him "The man of herculean suggestiveness; not only the greatest inventor of the age, but a discoverer as well; for when he cannot find material with the properties he requires, he reaches far out into the regions of the unknown and brings back captive the requisites for his inventions.'

He

Few people stop to think in how many different walks of life his incandescent lamps are serving us. Each person sees only the uses to which they are put in his own individual community. If he lives in the metropolis, he needs but touch a button to have the light flood his room. can then step to his window and look down upon a thoroughfare as light as day. No more beautiful picture could please his eye than a birdseye view of the city at night. Only the seaman knows what a boon the billion candle-power beacon light upon the ocean is to all who must traverse the sea at night. Five thousand feet below the earth's surface the miner enjoys the bright rays of Edison's incandescent light; and this is only one of his many productions.

Of equal and even greater value are the many other inventions produced by this great mind, and used profusely in sciences along professional and mechanical lines.

We are indebted to him for the Stock-ticker, the Quadruplex, the Phonograph, the ElectroMotograph, the Telephone, the Telephonograph,

the Megaphone, the Sonorous Voltameter, the Tasemeter, the Carbon Rheostat, the Aerophone, his Phonometer, his Harmonic Engine, the Motograph Receiver, Etheric Force, the Electric Light, the Megaphone, the Kinetoscope and other scientific devices and instruments too numerous to mention. Nor have his labors ceased. While sixty years of age he is still at work, as enthusiastic and persistent as ever.

For a true pen picture of Mr. Edison we must describe him as a man of medium size, of pleasant mien, with fair complexion and silver grey hair somewhat lined with streaks of brown. His features are kind yet firm and expressive, emphasized by deep, keen, brown eyes overshadowed by full, heavy brows. He is socially inclined and enjoys conversation with people interested in his inventions. There is in him a decided leaning toward the humorous; and he is much absorbed in his home and family.

The adage that "the truly great man is always modest" is exemplified in the characteristics of Mr. Edison. He repulses personal notoriety. On one occasion in his early life when asked to participate at a public dinner he declined decisively, saying: "One hundred dollars would not tempt me to sit through two hours of personal glorification." He does not believe in the conventionalities of life, being exceedingly simple in his tastes, and finds more comfort in his laboratory and acid-stained garments, working like any other hard-working man would work, than he does at social functions in evening attire. He openly repulses personal notoriety and aptly says: "A man is to be measured by what he does, not by what is said of him." Though that our reader may gain no wrong impressions we will state that at the proper time, when better appearances are requisite, he is always equal to the mannerisms of the day, carrying himself with an air of studiousness and culture that is so suggestive of his noble char

acter.

To give a brief summary of the life of Thomas A. Edison, starting with the round, rosy, chubby-faced, laughing baby and leaving him in the position of great power and eminence that he holds to-day, we must view him first as a child of unusual activity, digging caves and erecting little plank roads in his childish pastime at Milan, Erie County, Ohio, where he was born, February 11, 1847.

At the early age of twelve he evidenced his enterprising spirit as a "train-boy" on the Grand Trunk Railroad. He sold figs, apples, toys, magazines and newspapers and the entire in

« AnteriorContinuar »