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ventory of things that constitute the stock of the which have reached the surface successfully ; usual train-boy. Ilis business grew so rapidly but it took something besides his patience to list that he employed as many as four assistants. him among the ten greatest men of the world. His early genius for inventions was demon- If more would be willing to use the right kind strated when he concluded to telegraph in ad- of energy along with the incessant digging and vance of his train the headlines of the war news plodding: experimenting and planning, there columns. This caused his papers to sell as fast would be more men to whom the great universe as he could produce them. At the age of fif- would be so reverently indebted. teen he was sufficiently advanced in the art of studying messages to secure employment in a telegraph office at Port Huron at a small salary of $25.00 per month. At the age of seventeen
Advertising Truisms young Edison went to Memphis, Tenn., where
Good advertising generally means good busihe obtained a larger salary in his chosen work
ness. and continued his studies and experiments which culminated in the successful construction and
Advertising means progress, and progressoperation of an automatic repeater, and this suc
prosperity. cess won him many compliments for his ingenuity. Advertising an inferior article emphasizes its At twenty-one he invented the Stock-ticker, for inferiority. which he received $10,000, which was the first large sum his inventions brought him. This
Every business may be benefited by judicious
advertising may be termed the beginning of his career; for, from this time on, his inventions multiplied with Circumstances alter cases, and no kind of adgreat velocity. He was described by the United vertising is ideal. States patent commissioner as “the young man
The "know-all" kind of man generally knows who kept the path to the patent office hot with
nothing about advertising. his foot steps."
In a single year he was known to have forty-five distinct and separate inven
Character makes the man and good advertising tions under way.
makes good business. Young Edison's path was by no means strewn Last year's advertisements will hardly suffice with roses.
The derision, ridicule and skepti- to sell this season's goods. cism he encountered and overcame would have
One more line may spoil the advertisement; thoroughly discouraged a less determined man. His notable characteristics are: untiring applica
one line less may improve it. tion and exceptional power of concentration. No matter whether your advertising be little To lay bare an incident that so explicitly reveals or much, it cannot be too well done. determination as the main reason for his success, Continue advertising and the public is bound we recall a contract Mr. Edison made with a
to be convinced sooner or later. printing company somewhere in the early 80's in Newark, where he was to construct a print
Every advertisement should offer something ing machine. Apparently failure marked this
desirable, and state why it is desirable. epoch in his business career, but on the verge of the great battle he proceeded to the loft of his factory with five assistants, and declared that
Three fellow travelers in the smoking-room he would not come down until the machine
of a fast train were discussing the speed of worked. It took sixty hours of continual labor,
trains : day and night, but when Mr. Edison came down
"I was in a train once," said the first man. the machine worked.
"that beat everything I rode in for speed. Why, In conversation with one of Mr. Edison's co
it went so fast that the telegraph poles looked laborers he remarked, referring to Mr. Edison:
like a fine-toothed comb." "He has averaged eighteen hours a day, and at
"That's nothing," said the second traveler: "I one time for three consecutive months I worked
remember once riding in an express train at with him all day and all night, except catching
such a gait that the telegraph poles looked like a little sleep between six and nine o'clock in the
a solid board fence.” morning."
The third man made an exclamation of imThere are those who believe Edison a man patience: whom Dame Fortune has picked from all oth- “You fellows don't know what high speed is. ers; but they belong to the class who are for- Why, only last month, I traveled in a train at ever awaiting their turn Dame Fortune's such a pace that when we passed some alternate wheel. True, Mr. Edison is endowed with great fields of corn and beans they looked like succogenius and a mind the very best qualities of tash!"—Harper's Weekly.
Opportunity Is No Laggard
She Is Playing a Lusty Anvil Chorus On Every Man's Door
By Elbert Hubbard There is a gray-bearded maxim, honored on The great blunder of the colleges is that they account of its venerable age, which runs thus : have lifted men out of life in order to educate **Opportunity knocks once at each man's door." them for life. All elucated college men know John J. Ingalls once went a-sonnetting around this and acknowledge it. this proverb, and some say he wrote the finest
In his last annual report President Eliot of sonnet ever written by an American. I am in- Harvard made a strong appeal to parents to get clined to think this is so; and if it is, it proves their children into the practical world of life as for us that truth one thing and poetry an- soon as possible, and not expect a college degree other.
to insure success. The actual fact is that in this day Opportunity
Those who want to grow and evolve should not only knocks at your door, but is playing an
not give too much time to the latest novel and anvil chorus on every man's door, and lays for
daily paper. Don't spread yourself out thin. the owner around the corner with a club. The
Concentrate on a few things—the very best edworld is in sore need of men who can do things.
ucated men do not know everything. Indeed, cases can easily be recalled by everyone
Choose what you will be and then get at it. where Opportunity actually smashed in the door
You'll win. and collared her candidate and dragged him forth
If you quit, it simply shows you did not want to success. These cases are exceptional; usually you have to meet Opportunity half way. But
an education; you only thought you did-you the only way you can get away from Opportunity
are not willing to pay the price. is to lie down and die. Opportunity does not
The other day in the Michigan state penitentrouble dead men, nor dead ones who flatter tiary at Jackson, I saw in a convict's cell three themselves that they are alive.
architect's designs tacked on the wall, and on a The reason more men do not hear Opportunity
shelf were several books from a correspondence when she knocks is because they themselves are
school. “Is it possible," I asked Dr. Pray, the knocking at the time. Let no man repine on ac
prison doctor, "that a convict is taking a corcount of lack of early advantages. Rare-ripes respondence course in architecture?" "Not only run away from advantages—they can not digest
that," was the reply, “but a good many of our them. “If I had my say I would set all young
men are studying hard to better their mental folks to work and send the old ones to school,"
condition. This particular man has gotten besaid Socrates, 420 B. C.
yond the amateur stage. You see he has been What Socrates meant was that after you have working at his course for three years. He draws battled a bit with actual life and begun to feel plans for us and is doing work for parties outyour need for education, you are, for the first
side." Then we hunted up the man and found time, ready to take advantage of your oppor
him in the marble shop. He seemed pleased to tunities and learn.
know that I had noticed his work. “You see," Education is a matter of desire. An education he said, “I only work six hours a day for the can not be imparted. It has to be won and you state, and after that my time is my own, and I win by working
try to improve it; there are no bowling alleys, And this fact also holds: The best educated pool rooms, nor saloons here—no place to go.” men are those who get their brain development
And he smiled. I tried to, but couldn't-my eves out of their daily work, or at the time they are
were filled with tears. A convict getting a pracdoing the work. Quitting work in order to get
tical education, and so many of us who think we an education was the idea of a monk who fled are free frittering away our time. from the world because he thought it was bad; a If, in its anxiety to present itself, Opportunity fallacy we have happily outgrown. It takes work will break into jail, surely those outside can not to get an education ; it takes work to use it and complain of Opportunity's lack of persistence in it takes work to keep it.
hunting out the ready and willing:—Human Life.
Give me the man who can hold on whien others I cannot repeat too often that no man struglet go, who pushes ahead when others t:irn back; gles perpetually and victoriously against his own who stiffens up when others weaken; who ad- character; and one of the first principles of sucvances when others retreat; who knows no such cess in life is so to regulate our career as rather word as “can't" or "give up"; and I will show to turn our physical constitution and natural inyou a man who will win in the end, no matter clinations to good account, than to endeavor to what opposes him, no matter what obstacles con- counteract the one or oppose the other.—Sir H. front him. Orison Swett Marden.
Your Aim In Life
I believe that the advantages of mere book The best thing in this world is a good man.
learning in college are overestimated. That is, The first thing that a human being should recog
I believe that a great deal of what is attributed nize about himself is that his character is his
to the studies themselves comes from the assodistinguishable feature. It is not the amount
ciation of the students. of money, the amount of power, the amount of
We hear a great deal about the development brains that a man has, but his character. What
of personal power in solitude ; but, while a cerrver fellowmen may say or do to the contrary,
tain amount of this is necessary, yet there is no this is a fact, that what separates him from oth
substitute for the growth and education which ers and gives him his individuality is his good
from intimate association with human ness or lack of goodness, according to its degree. beings. Money, power and brains have their place and
As a rule, the men who pay their own way exert an influence in deciding a man's position through college are the most successful because and recognition; but by the standard of ages,
they are the most practical men. On the other by which everyone is tried in character and in hand, every man who has to devote a great deal God's sight, men are what they are in wishes
of his time to paying his way suffers an immense
loss from the lack of larger association with the and purposes. It is not, then, too much to say
students. that the supreme ambition of a person's life should be to secure a worthy character. Your
Many of these men who work their way daily duties are part of your religious life just through college feel obliged to go directly from
the classroom to their own room. They can not as much as are your devotions.—Henry Ward Beecher.
enter into many of the sports with the other students because they are obliged to remain in
their rooms and study during evenings, SaturThere Is No Limit to the Power days and holidays alike. of Will
I believe that many college men owe more A person will accomplish the seeming im- to what they get from their fellow students than possible if his desire is sufficiently strong. If he
from their studies. In saying this, I do not unlacks this impelling force then his life and his
derestimate the great value of what comes from achievements will be of small account. What
lectures and books; but I believe it is impossible ever a man "sets his heart” upon that shall he
to overestimate the value of the social interpossess. There is nothing in the universe strong
course of the college. enough to thwart the power of will if exerted in a direction not adverse to the general good.
What Constitutes a Good Ad Disraeli, that great Jew, who inch by inch forced himself along the path which led to one First, its power to attract attention to itself. It of the highest places in English government, is
need not be large to do this, but it must stick out credited with this statement: “I have brought like a sore thumb and compel attention. Second, myself by long meditation to the conviction that its power to interest the reader, and inform him a human being with a settled purpose must ac
definitely what it is all about. Failing in this, it complish it, and that nothing can resist a will is not a good ad. Third, it must arouse a desire which will stake even existence upon its fulfill
in the reader's mind to do what the ad tells him ment.”—The Oracle.
to do. It must be convincing. Given these three essentials, it is safe to call an ad good. This
is the sort of ads that pull orders or inquiries, Students Educate One Another
and make money for the advertiser. This is the It is a great thing for hundreds of splendid sort that all ad writers want to write, and so few young men from all over the country to be
of them really do write. The percentage of adlthrown intimately together at the age of the vertising running nowadays which lacks one or greatest expectancy, when life promises so much, all three of these points is far in excess of the at an age when youths are full of hope and am- "good" kind. But there are many of the good bition, and feel strong and vigorous. There is kind, making good, and producing good business. an untold advantage in the growth and expan- When an ad makes good, it had best be left alone sion which come from the constant measuring and allowed to get as much business as it will.of mind with mind, the attrition of mentalities, Our Silent Partner. the measuring of brain power, the comparing of ability, of experiences, the tempering, the con- Every man stamps his own value upon the stant drill in self-masterv, self-sacrifice, the con- coin of his character in his own mint, and he stant prodding of ambition, the spurring of lag- can not expect to pass for more, and should not ging energy. All these things are of untold be disappointed if people do not take it for more advantage.
than its face value. -Success Magazine.
English Language as Used by Americans
Is Considered Up to the Standard As Set Up In Great Britain According to a recent article from a well-known qualities of slang, which, as the Globe mainwriter in the Chicago Tribune, the American peo- tains, is, perhaps, the reason "why Harvard has ple will greatly appreciate the London editorial twenty professors of English while Oxford is indorsement of the tribute proffered by Sidney content with one,” the best American speakers Lee. Mr. Lee is not half-hearted in his enthus- are seldom seduced by it. These liberal concesiasm over the American cultivation of English sions are the more interesting because “Amerispeech, avowing that in this respect Americans, can English” has never received the lion's share both in reading and writing, are superior to the of credit, and when the Briton was not rebuking English, and that superiority in spelling as well us for our shortcomings we could rely on Mr. is threatened only by President Roosevelt's ad- Howells or Mr. James to point out our weakherence to the simplified forms. In these opin
The Englishman would still find fauli ions Mr. Lee is upheld by the London press, with our method of delivery, the nasal twang, which admits that while Americans must be ham- the drawl, the flatting of the vowels, and oiher pered by the tremendous extent of popular slang, peculiarities obnoxious to English ears, but havthe good influences of the public schools are ing reached the point where the beauties of the working wonders for the rank and file. It is
language have been appreciated and mastered, conceded that the best American writers easily
the rest should be easy. The fear that the United hold their own with the English in purity of style,
States will utterly destroy the beauty and original and that American orators have not only an almost pedantic correctness, but a copiousness of
purpose of the English language is fast disapvocabulary which the British orator cannot attain. pearing. There is even a probability that in this Fluency and readiness of speech have been con
country the language will be perfected. After sidered a common American equipment, and
all, the feat of teaching one's grandmother to yet, in spite of the variety and appealing spin is not among the impossibilities.
Selfridge Store Will Wake Up England “Wake up, England !" is the caption of a We shall stock only the best. A purchaser recolumn article which the London Daily Tele- members the quality of goods long after he forgraph devotes to the big retail dry goods store gets their price." that is to be established in the world's largest
The plans for the new store, as seen in the city by Harry Gordon Selfridge, former man
architect's drawings, provide for a magnificent ager of Marshall Field & Co.'s store in Chicago. building, 250 by 200 feet, stretching from OxThe Telegraph agrees with Mr. Selfridge that
ford to Somerset street, with a third open side the big store is no to be "an American invasion,”
on Duke street. but the advance guard of a new order of things which is destined to supplant the antiquated
"The inventiveness of American genius," British business methods, if England is to re
continues the article, “has already been distain lier place in the march of commercial
played in the proposal that the new store should
be directly connected with the Bond street staprogress.
tion of the Tube Railway, so that passengers The publication quotes Mr. Selfridge as say
could pass from the train through an undering he did not go to London to teach the British
ground passage into the shop without having new methods, but because he was attracted by
to go out of doors at all. Whether the local the opportunities for a large and dignified busi
authorities will admit a principle so novel in ness which would not interfere necessarily with
underground metropolitan traffic is yet to be existing English concerns.
Whether this detail in the scheme goes "The motto of Messrs. Selfridge & Waring's
through or not, it is typical of the energetic store," q'notes the Telegraph, “will be integrity of business principles, the highest quality of spirit that animates the whole of this new wmerchandise and accuracy in all our statements. dertaking.”
“You can't fool all th’ people all th' time, Let every man be occupied, and occupied in but you kin fool enough o' them all th’ time
the highest employment of which his nature is t' huld your head up in society. What hez become o'th' feller thet used t’ light his pipe capable, and die with the consciousness that he with a coal o’ fire?"
has done his best.–Sydney Smith.
Our Subscribers Should Read Every Word of This Page As the Points
Given Are of An Educational Value
There have been many men with marvelous in and out of the metropolis across this busy memories. Themistocles could call by name every thoroughfare a faint idea of its importance may one of the 20,000 citizens of Athens. A London be gained. Manhattan Island has 32 miles of school teacher by the name of Dawson, on a water front. wager of $1,000, repeated offhand every word of The growth of the average finger nail is comSpenser's “Faerie Queene," a work of 4,000 puted to be one-thirty-second of an inch a week stanzas of nine lines each. Porson could repeat or a little more than one and a half inches a "Paradise Lost" backward. It is said that Ma- year. Imagine the care taken by the aristocratic caulay never forgot anything that he ever read Chinese in cultivating their finger nails, which or heard. John Fiske knew the position of al- often grow to be six inches or eiglit inches long. most every book in the Harvard library as well Just think of letting your finger nails grow
for as the contents of the same.
eight years without cutting them! America's first printing press was erected at The finger nails are said to grow faster in Harvard in the year 1639.
the summer than in the winter. The nail on The improvements to the Suez canal now un- the middle finger grows faster than any of the der way include an increase of depth throughout other nails, and that on the thumb grows slower. to thirty-one feet and the bottom width to 128 It is also said that the nails on the right hand feet, which will permit an increase of speed of grow faster than those on the left hand. Acvessels passing through it from six to nine miles cording to the rate of growth stated, the average an hour.
This will enable ships to make the time taken for each finger nail to grow its full passage through the canal in twelve hours, about length is about four and a half months, and at six hours less than at present.
this rate a man 70 years old would have renewed! A fact which will surprise many people was
his nails 186 times. Taking the length of each told recently by a man from Alaska and that is nail as one-half inch, he would have grown that there are upwards of sixty different vari- seven feet nine inches of nail on each finger, and eties of flowers in the supposedly bleak country.
on all his fingers and thumbs an aggregate length “He related that there are only two seasons in
of 7712 feet. Alaska-winter and summer. The thaw comes about the middle of April and then the season jumps from winter to summer. In mid-winter One of Andrew Carnegie's greatest pleasures the thermometer drops to forty or fifty degrees is a very simple one, and it shows how genubelow zero, but in summer it frequently climbs inely Scotch he is, for all his Americanism. to seventy-five or eighty degrees above. Of This man, who possesses more than $100,000,course this applies chiefly to southern Alaska, 000, would rather listen to the bagpipes than When warm weather comes flowers and vegeta- to the greatest orchestra and the best singers tion burst forth in wild profusion and the sight in the world. is very beautiful. Many of the flowers are re- Now, music is more or less an acquired taste. markably beautiful and those who are interested Men have learned to like the classical school, in their study collect them with great avidity.”
but it is not on record that any man ever acWest street in New York presents a net-work quired a love for the playing of bagpipes. It is of piers and docks for its whole length. Most
inborn. of the great steamship and railway transportation
Mr. Carnegie could have the finest instrucompanies have their piers and terminals there. mentalists play for him every night if he cared, and other steamship companies have built their
and he likes music when he is at dinner. And terminals on the New Jersey shore opposite, so he has it--not strings and horns—but the pipes. that all transatlantic and a large share of the
Of course, when he is giving big dinners he has continental travelers must cross West street in
a regular orchestra, but when Mr. Carnegie is coming in or leaving the city. When one con- dining en famille he listens to the good old siders the great number of short trip travelers, Scotch tunes played on the bagpipe by a very including commuters, who daily make their way skillful performer.- New York World.