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Copyrighted 1907, by Common-Sense Publishing Co. (Not Inc.)
VOLUME VII NO 11
Subscription price $1.00 per year in advance. Foreign subscription $1.50 Canadian subscription $1.25
"The way to be a thinker is to get in touch with thinkers. All
Those things worth while are the difficult ones.
Don't sulk, be agreeable, be an optimist.
The bottom of all great success is initiative enterprise and self-confidence.
Your own work is labeled and should at all times bear the stamp of superiority.
It requires a few moments more of your time It is not a question of "well the boss isn't to say kind words, than it does to say those that looking”, the fact that you are employed means cut, but the time is well spent.
a promise of faithful service. Don't loaf.
If you are quite positive that you know what If you desire to draw out the interest on your you will do, you are quite sure you know just success and promotion to-morrow you must bewhat you will not do.
gin to bank knowledge to-day.
Accuracy and thoroughness gain confidence essential to your success, one is incomplete without the other, painstaking qualities count.
Are you strenuous enough to force your entrance through the portals of success? You are, but will you?
Are you learning something each day-are you now receiving the financial reward which must be taken into consideration if the responsibilities of the future are to be kept in view.
Every man who wants success must be willing to pay the price. Envy, generosity, embellished with epitaphs as follows, “He's a thief”, “He's a knave", "He's an octopus”, “A spot on society”.
The clever business man knows that nothing Many men go forth to accomplish great things is more important to him than the use of his without first taking a mental inventory of their brains. He creates, constructs, commands, he capabilities. If they distrust their own powers gets the most out of them and the world won- -or have a thought of failure their chances for ders how he managed to become successful. success are doubtful.
Those who have won success have deserved to win.
Debate and argument is the means of learning but man lives by believing something.
The more you say the less people remember,
The power that propels our mental machinery salient remarks bring greater profit than loqua- is enthusiasm. Fall in love with your work and ciousness.
If we could rise high enough to look down upon the human race and see how much like
Either give the man, who is putting bread and animals we act, confidence in those we review
butter into your mouth, the best service you would fade like dew before the sun. The whole know, the best loyalty or quit. Don't be a carpscheme of humanity would be a gigantic farce. ing critic and afraid you will be called a "scab"
by working a few minutes over time.
Perhaps the greatest secret of success in life
"If a man can write a better book, preach a is due to those sticking qualities. Grip conquers
better sermon or make a better · mouse trap the world—the faculty of sticking and hanging than his neighbor, though he build his house in on when everybody else lets go. It is the five
the woods the world will make a beaten path to minutes more which wins the battle—the dogged his door"--provided he has advertised judiperseverance, the determination of never giving
ciously. up until death or victory comes.'
Years ago, when Mrs. Russell Sage told her "He who thinks he can find in himself the husband how happy it would make her to have means of doing without others is much mistaken; millions to give away, he replied that if she had but he who thinks that others cannot do with- a large fortune at her disposal beggars would out him is still more mistaken. A merchant sel- make her unhappy. And after his death she dom makes the first mistake-never, if he is
found that Sage sayings come true. sane; but when he concludes to curtail his advertising it is a sure sign that he is falling into the second.”
Are you following a fixed set of rules? there are many people who don't, but their names are
not on the roll of honor. There are, however, a Are you awake, are you succeeding, thousands few men who had abiding faith in fixed rules, of young men and women are making names for and rigidly adhered to them; among them are themselves; if you do not think so, read the re- Alexander, Mohammed, Charlemangn, Charles port in this issue of men and women who won XII, Napoleon. Washington, Franklin, Peter the sum of nine hundred and fifty dollars in Cooper, Girard, Peabody, Lincoln, Hay, Morprizes. They devoted a few hours of their leisure gan, Cassatt, Gage, Roosevelt, and others we all time to the study of advertising. Think it over. know of.
A Glimpse Into The Publicity Department of A
Sixty Million Dollar Firm
Revealing an Advertising Contest of Unusual Interest
Interesting to all are the movements in an ad- gestions which they could put into practical use vertising department of a prosperous firm be- from this source. They believed in quality rather cause they show the modus-operandi of the tal- than quantity in choosing their field, and that the ented men at the helm and provide valuable ma- calculations of the brainy men at the head of terial for observation study. If the "prosperous this gigantic concern did not go amiss, need firm” happens to be one with a capital of sixty hardly be stated, for the soundness of their reamillion dollars or over then the advertising ma- soning is evident. They were loud in their praises neuvers promise to be of double interest.
of the material received the very first month the contest was open and later. As contribution after contribution rolled into their contest department, they expressed their gratification with the work received again and again.
From the standpoint of education the details of this contest and the personalities of the prizewinners prove some very interesting facts which are all the more noteworthy because there is still a certain proportion of people who doggedly refuse to recognize them, in spite of the evidence which is forthcoming from every direction. One of these facts is, that a previous knowledge of the business a trained advertiser undertakes to promote, is not essential to his success. This does not mean that an acquaintance with the details of the business is not a good thing, but that it is not a necessity to good work and not nearly as important as a special training in the principles of good publicity.
J. Herbert Rogers, Jr.
It was in the month of May when Arbuckle Brothers of New York, the largest coffee importers in the world, handling in fact 70 per cent of all coffee grown, felt their need of advertising plans and suggestions. They instituted an advertising contest which was confined exclusively to the graduates and students of the Page-Davis Advertising School of Chicago, offering prizes aggregating $950 for advertising ideas. The fact that Arbuckle Brothers did not send this offer broadcast, throughout the country, as many houses conducting contests have done, readily shows that in this instance at least the members of the company were not floating a contest for the sake of any general publicity they might obtain from it, but were actually in need of new advertising ideas which would preclude any chance of their getting into a rut. After deciding on the contest they chose for their field, not the students of an obscure school, nor the disinterested public at large, but a comparatively small body of people especially trained in a schooi with a reputation for producing expert advertising men, knowing that they would get plans and sug.
Mrs. J. Abbie Clark Hogan Some of the biggest and most successful campaigns ever conducted were piloted by men who have never entered the doors of the manufacturing plant of their house, who in fact came into the advertising departments from entirely dif