A Behavioral Theory of the Firm

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Barakaldo Books, 2020 M05 8 - 299 páginas
The behavioral theory of the firm first appeared in the 1963 book A Behavioral Theory of the Firm by Richard M. Cyert and James G. March. The work on the behavioral theory started in 1952 when March, a political scientist, joined Carnegie Mellon University, where Cyert was an economist.
Before this model was formed, the existing theory of the firm had two main assumptions: profit maximization and perfect knowledge. Cyert and March questioned these two critical assumptions.—Print ed.
 

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ACKNOWLEDGMENTS
THE FIRM 9
6
ORGANIZATIONAL EXPECTATIONS 45
ORGANIZATIONAL CHOICE 69
BEHAVIORAL THEORY OF THE FIRM 69
A SPECIFIC PRICE AND OUTPUT MODEL 69
DETERMINATION 69
A MODEL OF RATIONAL MANAGERIAL BEHAVIOR 69
A MODEL OF TRUST INVESTMENT BEHAVIOR 69
SOME IMPLICATIONS 69
ECONOMICS 69
B COMPUTER MODELS IN DYNAMIC ECONOMICS 69
Methodological Problems of Computer Models 69
Future of Computer Models 69

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