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Service Plus Entertainment

The practical service rendered by The Butterick Trio (The Delineator, The Designer, The Woman's Magazine) has received so much deserved publicity that the extraordinary quality of their literary features is apt to be overlooked.

There is hardly a celebrated name in the world of contemporary fiction that has not appeared as a contributor to The Butterick Trio.

Such writers as Mrs. Humphrey Ward, Mrs. Frances Hodgson Burnett, Robert Hichens, W. J. Locke, Theodore Roosevelt, William Jennings Bryan have all contributed stories or special articles to The Delineator, The Designer or The Woman's Magazine.

The same supremacy that characterizes the Fashion Department is present in every other department of The Butterick Trio. As an instance, in The Delineator for May, W. J. Locke, the great English writer, begins his newest book, "The Fortunate Youth.' Tell your sales-story in The Butterick Trio, the most entertaining as well as the most serviceable magazines.

The Butterick Trio

W. C. MCMILLAN

Eastern Advertising Mgr.
Butterick Bldg., New York

JAMES A. TOWNSEND Western Advertising Mgr. 1st Nat'l Bank Bldg., Chicago

(Average Monthly Net Guaranteed Circulation 1,400,000)

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The Breeder's Gazette is read in this farm home every week

A Promotor of Prosperity

When Dean Henry, the Nestor of American Agricultural Scientists, named THE BREEDER'S GAZETTE, "The Farmer's Greatest Paper'' he had in mind its nation-wide influence in behalf of soil-building and increased crop production through its persistent advocacy of stock-keeping as the surest and best means of maintaining the fertility of the fields.

For over 30 years the Gazette has been the foremost advocate of this essentially constructive policy. Rich soils and fat harvests inevitably attend stock-raising. The Gazette is therefore one of the great dynamic forces making for increasing National prosperity. Its more than 90,000 readers have had a big part in bringing about the banner yields of 1912.

If interested in its character write to

The Breeder's Gazette

542 So. Dearborn St., Chicago, Ill., or

Wallace C. Richardson, Inc.

41 Park Row New York. N. Y.

KNOWN

STANDARD

FARM PAPERS

Geo. W. Herbert, Inc. 123 West Madison Street

Chicago, Ill.

How about

the X-Roads Store?

"The little cross-roads store is not getting any more numerous, but the stronger general stores, the hardware stores, the harness shops, the agricultural implements dealers, etc., in the towns which serve as hubs for groups of rural free delivery routes and for interurban trolley systems, are growing stronger every day.

"The farmer does not buy by mail because he so loves a mail-order transaction, nor does he patronize the stores in a neighboring town just because he enjoys going to town-nowadays he buys where he can buy best-quality and price considered. And, mind you, he regards quality and satisfaction as being quite as important as first cost."

Did you read "The Field of Gold"? It says some interesting things about agricultural advertising.

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Look at the contents and the names of the writers and artists in the May number of

Everybody's
Magazine

Then remember that it is not a special number but the same high-quality average number that Everybody's readers receive month after month.

Again we say:

You can judge the quality of the homes of Everybody's readers by the quality of Everybody's contents. Every product advertised in Everybody's has added to its merits the value of the impression the magazine makes in every home into which it enters. Everybody's guarantees 600,000 average monthly net circulation.

W. R. Emery
Western Manager

Marquette Bldg., Chicago

Robert Frothingham

Advertising Manager

NEW YORK

The Best "Buy"

HOLLAND'S

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MAGAZINE

Goes straight to the hearts of the people of the Southwestand where a Southwesterner's heart is there is his pocketbook also.

Your advertisement in Holland's not only reaches one of the richest and most progressive sections in the world-but reaches it right.

This is why Holland's has always been such a wonderful result producer.

Let us send you detailed information about conditions in the Southwest and expert suggestions for building up a profitable trade in this section.

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Holland's Magazine

DALLAS, TEXAS

Reaches Southwestern Homes

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