1-Selling Ideas 2-Drawings in color, wash, or pen and ink 3-Printing Plates mechanically perfect 4-Photogravures 5-Photographs Barnes-Crosby Service offers a complete solution to your advertising problems. If you will mail us copies of your advertising literature or a description of your business, we will submit a merchandising idea-built around your individual needs. Day and Night Service Barnes-Crosby Company E. W. HOUSER, President Artists: Engravers : Catalog and Color Plate Makers 226 W. Madison St., Chicago 11th & Locust Sts., St. Louis Branch Offices in Principal Cities YPEWRITER insur T ance is the difference between the cost of an L. C. Smith & Bros. Typewriter and a cheaper machine. It's inexpensive insurance, no matter what the amount. When the L. C. Smith & Bros. Typewriter is installed in your office, the typewriter problem is settled once and for all. You may be certain that your correspondence will be a credit to you, that you will not be annoyed by breakdowns and delays. It's the machine of most perfect mechanical construction and, therefore, highest efficiency. Ball bearing type-bars, ball bearing carriage and ball bearing capital shift-this is the explanation. L. C. SMITH & BROS. TYPEWRITER CO. Home Office and Factory: SYRACUSE, N. Y. It is not what consumers read about your product that counts-it is what they remember. Some people say street car advertising is not an educational medium. Now we say it is not what people read about a product, it is what they remember about a product that makes sales. You can all prove this in your own homes. Ask the members of your family what they know about this or that product and you will find in every case, what they know can be told in twenty words or less. What is or should be remembered we put on the street car cards, and we make it remembered by reiteration, which is the wonderful feature of street car advertising. We do not punish our readers by making them wade through a mass of matter to find the meat. We give them only the meat and give it to them quick. We have the street car advertising in many cities in which you ought to be doing a big volume of business. Let us furnish you the figures for those in which you are most interested just now. Street Railways Advertising Co. Home Office-Flatiron Building, New York Central Office First National Bank Bldg., Chicago Western Office Crocker Building, San Francisco Farm and Home-Its Editors The few facts given below about Edwin C. Powell, Fred L. Petty and Adeline O. Goessling, editors of Farm and Home, the leading national semi-monthly, show why it proves so good an advertising medium. These editors combine a knowledge of scientific agriculture with practical first hand acquaintance with conditions on the farms and in the homes of 600,000 of the most progressive farmers in the United States. EDWIN C. POWELL, Editor for 15 years; a practical farmer-editor owning and operating a 150-acre farm. A recognized authority on poultry and fruit growing. Raised on a farm; educated at Cornell. Officer leading agricultural associations. Author of "Making Poultry Pay" and other standard books used widely in agricultural colleges. Former editor ORANGE JUDD WEEKLIES, American Gardening and Fancier's Review. FRED L. PETTY, Associate Editor, born and raised on a Nebraska farm; graduate of Colorado Agricultural College. Wide experience in general agriculture, breeding, management of live stock. Former inspector for Federal Bureau of Animal Industry in Arizona and New Mexico. Formerly assistant editor Orange Judd Farmer. Member of leading agricultural societies. ADELINE O. GOESSLING, Household Editor for 10 years; a practical housekeeper, well versed in homemaking and domestic science, amply qualified to be "guide, philosopher and friend" of women and children readers. Owns and operates a practical, paying poultry farm. Author of standard household reference books. Has conducted household departments in leading publications. The excellence of editorials and high class of advertising carried are indicative of the high class of its readers. Every copy goes into the home of an interested reader. FARM HOME The Leading National Semi-Monthly Farm Paper 600,000 Circulation Guaranteed New York Chicago Minneapolis Atlanta Springfield, Mass. |