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porting splendid success in the way of procuring subscriptions for 1905.
More and more bankers in cities and country towns are recognizing the value of the accounts of farmers, and they are reaching out for this valuable class of business.
The National Bank of Sulphur Springs, Texas, recently purchased 1,000 annual subscriptions to Farm & Ranch for the purpose of presenting these to farmers in the state whose accounts they wished to secure,
This bank recognizes the value of such a publication as Farm and Ranch as a developer of wealth with the farmer.
An error was made in the advertisement of this publication in the January issue of AGRICULTURAL ADVERTISING. The circulation was placed at 40,000 instead of 70,000. In fact, the present circulation of Farm and Ranch is 78,000.
The National Stockman and Farmer, Pittsburgh, reports that this promises to be one of the best subscription seasons they have had for many years.
It is a pleasure to congratulate this splendid publication upon its success. The paper shows abundant evidence of prosperity. Their Christmas number was one of the finest ever issued by an agricultural paper in the United States. This number consisted of fifty pages and the cover was printed in three colors on fine coated stock. The cover design “Bringing Home the Christmas Tree," was an artistic production of high quality.
Mr. Lute M. Wilcox has recently purchased the Irrigator and Colonist, a
(Continued on page 158)
During the past year THE WORLD
From “PRINTER'S INK"
The amount of paid advertising carried by each of the leading monthlies for November.
Pages Lines, Mec'lure's
186 42,526 Everybody's
181 33,972 Review of Reviews
174 39,672 Harper's Monthly
165 37,653 Munsey's
153 35,496 Scribner's.
144 35,573 ('entury
127 29,112 World's Work
118 27.550 Metropolitan
104 24,216 Leslie's Monthly
105 23.940 Delineator (cols.)
178 23,881 Booklovers
101 23,606 Cosmopolitan
85 19.380 1 he World To-Day 88 19,256 Success (cols.)...
.107 18.520 Red Book.
76 17,328 Atlantic Monthly
77 17.181 Pearson's
68 15,640 Harper's Bazaar.
65 14,944 Outing
63 14.634 Good Housekeeping
64 14.592 Ainslee's..
50 11.500 Strand
45 10,350 Smart Set.
Advertisers who are making up lists for 1905 cannot
New York Office, The World To-Day Co., CHICAGO 156 Fifth Avenue.
Sample Copy and Rate Card on Application.
A Publication which allows its adver
tisers to stop at any time, must
carries, each week, more than 350 separate advertise-
is mailed weekly to over 48,000 well-to-do families
the prosperous South—200,000 readers. Over
cover the South complete without it.
Write for Rates, or ASK
monthly, published at Chicago and edited by the Hon. Geo. A. Crofutt, and has merged it with the Field and Farm of Denver, Colo. This makes the seventh
whichharha taken over, and brings their circulation up to 30,000. One issue of each month will be enlarged to accommodate the extra matter that will be furnished by Mr. Crofutt, the former editor of the Irrigator and Colonist.
3 Spring Egg Numbers
February, March and April, the time to sell Eggs and Egg Goods in the West.
Western Poultry World
"The Best in the West."
wool markets and Sheep
A Monthly Journal devoted to Sheep Culture. Enlarged and greatly improved under new
management. Handsomely illustrated. Circulates in Every State in the Union,
Recently, the Curtis Publishing Company sent out a circular announcing their special rate for school advertisements of $1.50 per line, in which some very striking announcements were made, one of them being “Do you realize that for onehalf a cent you can send the advertisement of your school into one hundred and seventy-five of the better sort of homes?” Another reads-"A one-inch advertisement costs $21.00 an insertion, which means that it only costs you three cents to tell one thousand families of the advantages of your school.” These figures are based on a circulation of 700,000 copies. Certainly, school advertising at this special rate is surprisingly cheap.
This year the Indiana Farmer, published at Indianapolis, will celebrate its sixtieth anniversary. It never prosperous than it is to-day. It is not an easy matter to even estimate the benefit that such an able and worthy publication has been to the state in which it is pub
shed.Through with terests of agriculture, horticulture and everything pertaining to husbandry have, andre begadvanced safety that on account of the advice and stimulus of such a publication as the Indiana Ferndarshave been added to the wealth of Indiana, through the improvement of her farms. Advertisers are wise to choose such papers as the mediums through which to address prosperarmer, they have
rech. Effective Feb. 15th, The Farm Star, weekly, will be changed to semi-monthly; name will be changed, book paper will be used and it will be printed on a Perfecting press.
Mr. Earle E. Martin becomes publisher of the paper and it will be run entirely independent of the Star League daily newprs.
Mr. A. A. Seavers, formerly with the Association of Advertisers, made an ex
aftheratherm Star and issued certificate, showing that the average paid-in-advance circulation for the six months ending Dec. 31, 1904, was 41,675—this did not include sampepes,freistpiesar tisers.
Mr. Wm. H. Rankin will continue to have charge of the Advertising Department.
(Continued on page 160)
Woll Pleased With Rosults Obtainod.
Cleveland, Ohio, Jan. 14th, 1905. Wool Markets and Sheep,
Chicago. Gentlemen: We enclose you check for the en. closed account. The charge for the additional space is perfectly satisfactory. We are well pleased with results obtained from your paper and expect to continue with you. We appreciate the reading matter you have given us and thank you for the same.
Yours very truly.
PRESCOTT CHEMICAL CO.
In First Class Ranks.
Shadeland, Ind., Dec. 31st, 1904. Wool Markets and Sheep,
Chicago. Gentlemen: I have longed for a copy of "Fitting Sheep for Show Ring and Market" and your liberal offer to furnish this and a year's subscription to Wool Markets and Sheep for $1.00 is a 'taker" with us. Find money order for that amount enclosed. I must say that Wool Markets and Sheep grows better each issue-improves quality in paper, printing and educational matter. It has stepped up in first class ranks. Wishing you success in 1905, I remain,
Write for Sample Copy and Advertising Rates.
Wool Markets and Sheep
358 Dearborn Street, Chicago.
We challenge any Advertiser or Publisher to name a farming section in the United States that enjoys equal prosperity-measured by marketable products of the past year
with North and South Dakota, the field where
THE DAKOTA FARMER
circulates, or to name a publication that will produce better general
results than this Great Semi-Monthly with its 33,000 Paid Subscribers. Send for sample copy, and note pros
W. F. T. BUSHNELL CO., Publishers, Aberdeen, S. D.
New York Office:
It's there all the time for the farmers' ordinary needs, but just now at the close
of the selling season is the time to strike for the big wads. The
published weekly at Sioux City, Iowa, has a larger circulation in
Examine the paper and you'll need no further arguments.
Sioux City, Iowa.
An Old Friend with a New Head. For sixty-four years The Prairie Farmer has been published in Chicago. In its young days it had to travel over Indian trails to reach the homes of the sturdy pioneers who were subduing forests and "oreaking the prairie soil to establish their homes in what was then almost an entirely new country. Today, it circulates throughout the Mississippi Valley the richest farming section in the United States.
This vigorous publication has just donned a new head piece, and at the same time, a new man has assumed the position of Business Manager.
For a number of years, the well-known publishing house of Rand, McNally & Company owned and published Prairie Farmer, and under their ownership the paper
has been greatly improved, but they have decided to make still greater improvements and to this end have employed as Business Manager, Mr. R. M. Earle, formerly owner and manager of the National Fruit Grower, published at St. Joseph, Michigan. Mr. Earle's engagement dates from Jan. 1, 1905.
When Mr. Earle assumed the ownership and management of the National Fruit Grower, the publication was a sixteen
THE FARM STAR
(The Indiana RURAL FREE DELIVERY weekly farm journal published at Indianapolis, Indiana) shows a phenomenal growth in advertising patronage. Paid advertising increased Jan. 23rd, 1905, over Jan. 21st, 1904-over 400%. Guarantees
to advertisers more
Rural Free Delivery Circulation in Indiana than any other weekly agricultural paper at less per line per thousand of paid subscribers. The following statement shows with what favor the Farm Star has met among the leading agricultural and mail order advertisers during the past year:
Number of lines of paid advertising published Jan, 23, '04 Jan. 21, .05 Gain
4,190 3,366 This statement shows a net gain Jan. 21, 1905, over Jan. 23, 1904, of over
Surely there are reasons for this great Gain, and here they are: The Farm Star is an exclusive Rural Free Delivery weekly farm journal.
The Farm Star has the largest paid-in-advance circulation of any agricultural paper published in the state of Indiana. Its rate is less per line per thousand than almost any other class publication. The Farm Star makes good for the advertiser--a glance at its advertising columns will show it is carrying the very highest class of agricultural and mail order advertising--most of which has been in its columns long enough to test its pulling qualities. One advertiser writes the Farm Star heads his list; another states the class of inquiries received from the Farm Star are away above the average and that they have no trouble in converting such inquiries into CASH. And we have many other testimonials
The farmers of Indiana, Illinois and Ohio, never were so well fixed financially as they are today-crops were good last season, and prices for their crops were high. The Farm Star reaches the better class of these farmers-patrons of the rural free delivery system. It is this class of people agricultural and mail order advertisers want to reach today.
So, Mr. Advertiser, don't you want to place your proposition before the Intelligent, up-to-date, rural free delivery subscribers to the Farm Star! Write us at once-now, today, before you lay Agricultural Advertising down-by return mail we will send you our special proposition-we want your advertising in our columns at once for it is sowing time for the Advertiser-harvests will be large to Farm Star advertisers this spring. Address,
The Farm Star, Star Building, Indianapolis, Ind,
JOHN GLASS, Western Manager,
Boyce Building, Chicago, Iii. N. B.-Third Anniversary Edition, March 4th. Special number, large extra circulation.