More and more bankers in cities and country towns are recognizing the value of the accounts of farmers, and they are reaching out for this valuable class of Dusiness. The National Bank of Sulphur Springs, Texas, recently purchased 1,000 annual subscriptions to Farm & Ranch for the purpose of presenting these to farmers in the state whose accounts they wished to secure. This bank recognizes the value of such a publication as Farm and Ranch as a developer of wealth with the farmer. An error was made in the advertisement of this publication in the January issue of AGRICULTURAL ADVERTISING. The circulation was placed at 40,000 instead of 70,000. In fact, the present circulation of Farm and Ranch is 78,000. Agricultural papers generally are re porting splendid success in the way of procuring subscriptions for 1905. The National Stockman and Farmer, Pittsburgh, reports that this promises to be one of the best subscription seasons they have had for many years. It is a pleasure to congratulate this splendid publication upon its success. The paper shows abundant evidence of prosperity. Their Christmas number was one of the finest ever issued by an agricultural paper in the United States. This number consisted of fifty pages and the cover was printed in three colors on fine coated stock. The cover design "Bringing Home the Christmas Tree," was an artistic production of high quality. Mr. Lute M. Wilcox has recently purchased the Irrigator and Colonist, a (Continued on page 158) Advertisers who are making up lists for 1905 cannot The World To-Day Co., CHICAGO New York Office, 156 Fifth Avenue. Sample Copy and Rate Card on Application. A Publication which allows its advertisers to stop at any time, must pay its advertisers, or lose them. THE TWENTIETH CENTURY FARMER carries, each week, more than 350 separate advertise- Circulation 60,000. THE BEE PUBLISHING CO., Flat rate, 20c per agate line. OMAHA, NEBRASKA. No Proof - No Pay! Crabtree's Chattanooga Press, is mailed weekly to over 48,000 well-to-do families A weekly newspaper for farmers. No campaign to Write for Rates, or Ask Annual Special 3 Spring Egg Numbers February, March and Western Poultry World DENVER, COLO. us. Chicago. Gentlemen: I have longed for a copy of "Fitting Sheep for Show Ring and Market" and your liberal offer to furnish this and a year's subscription to Wool Markets and Sheep for $1.00 is a "taker" with Find money order for that amount enclosed. I must say that Wool Markets and Sheep grows better each issue--improves quality in paper, printing and educational matter. It has stepped up in first class ranks. Wishing you success in 1905, I remain, Yours respectfully, L. F. WEAVER. Write for Sample Copy and Advertising Rates. Wool Markets and Sheep 358 Dearborn Street, Chicago. monthly, published at Chicago and edited by the Hon. Geo. A. Crofutt, and has merged it with the Field and Farm of Denver, Colo. This makes the seventh journal which the Field and Farm has taken over, and brings their circulation up to 30,000. One issue of each month will be enlarged to accommodate the extra matter that will be furnished by Mr. Crofutt, the former editor of the Irrigator and Colonist. Recently, the Curtis Publishing Company sent out a circular announcing their special rate for school advertisements of $1.50 per line, in which some very striking announcements were made, one of them being "Do you realize that for onehalf a cent you can send the advertisement of your school into one hundred and seventy-five of the better sort of homes?" Another reads "A one-inch advertisement costs $21.00 an insertion, which means that it only costs you three cents to tell one thousand families of the advantages of your school." These figures are based on a circulation of 700,000 copies. Certainly, school advertising at this special rate is surprisingly cheap. This year the Indiana Farmer, published at Indianapolis, will celebrate its sixtieth anniversary. It never was more prosperous than it is to-day. It is not an easy matter to even estimate the benefit that such an able and worthy publication has been to the state in which it is published. Through its wise counsel the interests of agriculture, horticulture and everything pertaining to husbandry have, and are being advanced. It is safe to say that on account of the advice and stimulus of such a publication as the Indiana Farmer, millions of dollars have been added to the wealth of Indiana, through the improvement of her farms. Advertisers are wise to choose such papers as the mediums through which to address prosperous farmers, for they have confidence in such. Effective Feb. 15th, The Farm Star, weekly, will be changed to semi-monthly; name will be changed, book paper will be used and it will be printed on a Perfecting press. Mr. Earle E. Martin becomes publisher of the paper and it will be run entirely independent of the Star League daily newspapers. Mr. A. A. Seavers, formerly with the Association of Advertisers, made an examination of the circulation of The Farm Star and issued a certificate, showing that the average paid-in-advance circulation for the six months ending Dec. 31, 1904, was 41,675-this did not include sample copies, free list or copies to advertisers. Mr. Wm. H. Rankin will continue to have charge of the Advertising Department. (Continued on page 160) We challenge any Advertiser or Publisher to name a farming section in the United States that enjoys equal prosperity-measured by marketable products of the past yearwith North and South Dakota, the field where THE DAKOTA FARMER circulates, or to name a publication that will produce better general 33,000 Paid Subscribers. Send for sample copy, and note pros perity on every page. W. F. T. BUSHNELL CO., Publishers, Aberdeen, S. D. Geo. W. Herbert, Mgr., 715 First Nat. Bank Bldg. W. C. Richardson, Mgr., 824 Temple Court. READY CASH In the Live Stock Belt. It's there all the time for the farmers' ordinary needs, but just now at the close of the selling season is the time to strike for the big wads. The Farmers' Tribune published weekly at Sioux City, Iowa, has a larger circulation in 40,000 Copies. Examine the paper and you'll need no further arguments. An Old Friend with a New Head. For sixty-four years The Prairie Farmer has been published in Chicago. In its young days it had to travel over Indian trails to reach the homes of the sturdy pioneers who were subduing forests and "breaking" the prairie soil to establish their homes in what was then almost an entirely new country. Today, it circulates throughout the Mississippi Valley the richest farming section in the United States. This vigorous publication has just donned a new head piece, and at the same time, a new man has assumed the position of Business Manager. For a number of years, the well-known publishing house of Rand, McNally & Company owned and published Prairie Farmer, and under their ownership the paper has been greatly improved, but they have decided to make still greater improvements and to this end have employed as Business Manager, Mr. R. M. Earle, formerly owner and manager of the National Fruit Grower, published at St. Joseph, Michigan. Mr. Earle's engagement dates from Jan. 1, 1905. When Mr. Earle assumed the ownership and management of the National Fruit Grower, the publication was a sixteen R. M. EARLE. page paper of three columns, size 9 x 12, (Continued on page 162) THE FARM STAR (The Indiana RURAL FREE DELIVERY weekly farm journal published at Indianapolis, Indiana) shows a phenomenal growth in advertising patronage. Paid advertising increased Jan, 23rd, 1905, over Jan. 21st, 1904-over 400%. Guarantees to advertisers more Rural Free Delivery Circulation in Indiana than any other weekly agricultural paper at less per line per thousand of paid subscribers. The following statement shows with what favor the Farm Star has met among the leading agricultural and mail order advertisers during the past year: Number of lines of paid advertising published Jan. 23, '04 Jan. 21, .05 Gain 824 This statement shows a net gain Jan. 21, 1905, over Jan. 23, 1904, of over 400% Surely there are reasons for this great Gain, and here they are: The Farm Star is an exclusive Rural Free Delivery weekly farm journal. 3,366 The Farm Star has the largest paid-in-advance circulation of any agricultural paper published in the state of Indiana. Its rate is less per line per thousand than almost any other class publication. The Farm Star makes good for the advertiser--a glance at its advertising columns will show it is carrying the very highest class of agricultural and mail order adver tising--most of which has been in its columns long enough to test its pulling qualities. One advertiser writes the Farm Star heads his list; another states the class of inquiries received from the Farm Star are away above the average and that they have no trouble in converting such inquiries into CASH. And we have many other testimonials. The farmers of Indiana, Illinois and Ohio, never were so well fixed financially as they are today-crops were good last season, and prices for their crops were high. The Farm Star reaches the better class of these farmers patrons of the rural free delivery system. It is this class of people agricultural and mail order advertisers want to reach today. So, Mr. Advertiser, don't you want to place your proposition before the Intelligent, up-to-date, rural free delivery subscribers to the Farm Star! Write us at once-now, today, before you lay Agricultural Advertising down-by return mail we will send you our special proposition-we want your advertising in our columns at once for it is sowing time for the Advertiser-harvests will be large to Farm Star advertisers this spring. Address, The Farm Star, Star Building, Indianapolis, Ind. C. J. BILLSON, Special Representative, JOHN GLASS, Western Manager, Tribune Building, New York, N. Y. Boyce Building, Chicago, Ill. N. B.-Third Anniversary Edition, March 4th. Special number, large extra circulation. |