"Will you allow me to ask you a question?" interrupted a man in the audience.

"Certainly, sir," said the orator.

"You have been giving us a lot of figures about alien immigration, increase in wealth, the growth of trusts, and all that," said the man. "Let's see what you know about figures yourself. How do you find the greatest common divisor?"

Slowly and deliberately the orator took a drink of water.

Then he pointed a finger straight at the questioner. Lightning flashed from his eyes, and he replied in a voice that made the gas jets quiver:

"Advertise for it, you ignoramus!"

The audience cheered, and yelled and stamped, and the wretched man who had asked the question sneaked out of the hall, a total wreck.-The Ad Writer.

If all your business rivals you would simply

paralyze,

And from the pillar of success be viewed with envious yze,

Don't be so slow,

Don't argue sow,

As if your brow were slanted like that fellow with the how.

But after all the pros and cons you strictly

analyze,

It's rather more than likely if you are truly

wyze

You'll do as we admonish you,

It certainly will astonish you

To see the great returns you get if you will advertyze.

Advertising to-day is a fine art, and the time will come, 'tis coming fast, when it will rank as a profession for men of education only.

Before very long the commercial traveler, to whom it is but a step from newspaper representing, also will have to be a man of education and standing, and require the eloquence of a barrister: now defending, now accusing, and placing his goods before his customers' eyes with argument SO irresistible that he will be worth four times his present salary.

Advertising is an art, though still in its infancy, but a child which will revolutionize the world as it grows.

The front doors are open! Let us admit the best men only into a profession which is rapidly becoming a coveted one, and which requires so much subtle tact and delicacy that only those who have lived in it through all its phases can fathom its depths.-B. F. HARRISON in Advertising.

Frankness inspires confidence. People simply can't resist a sane man who is frank and brave enough to tell the truth when a lie would seem to be better for his own interests. When an advertiser once sweeps away all false notions of deception and exaggeration his business begins to take root in public confidence and growth is as natural as a healthy plant in proper soil.-JED SCARBORO.

Don't think a dime's worth of space and write a dollar's worth.

Unless an advertisement appeals to the reader and inspires confidence, it can never be made to produce good results, no matter how much space is employed-how good the medium--or how favorable the price-The Progressive Monthly.

The error of attributing exaggerated importance to the extent of advertisements, and neglecting their quality, is more liable to be committed by a large capitalist than by a small but enthusiastic manufacturer. A merchant in a large way of business, or the directors of a large company, will often write or procure the writing of a single advertisement, and be content to publish it, unaltered, time after time; whereas the enthusiast with limited means is always discovering some new merit in his goods. He considers them with a closeness hardly to be expected of a great capitalist or a board of directors. It has been said by some genius in the criticism of publicity that new and striking things can always be found to say about any product worth advertising at all; but that to produce good advertisements one should not study new and striking phrases--one should study the product.The Times, London, England.

Each eve earth falleth down the dark,
As though its hope were o'er;
Yet lurks the sun when day is done
Behind to-morrow's door.

WILLIAM MORRIS.

"The big city dailies which devote a good deal of space to poking fun at the country weekly might easily be in better business," says the Grand Rapids (Mich.) Press.

In this day of quick transportation and rural free delivery there are few intelligent people "so far back" as not to take a daily paper. The farmer nowadays has his city daily just as regularly as the man in the city.

But it is obvious that the city daily cannot give a quarter of a column of space to an item to the effect that Mr. So-and-So, of the Four Cross Roads, is building a new store. Yet that news is just as interesting to the people of the

Volks Post

La Crosse, Wis.

20,000 WEEKLY

GUARANTEED.

Reaching good buying German farmers. You cannot afford to omit this publication from your list. Rate 5 cts. per line flat. Ask Long-Critchfield Corporation about it.

Nordstern Ass'n.

LA CROSSE, WIS.

Shut The Door

to bad judgment, and put the old reliable (Established 1822) NEW ENGLAND FARMER on your next "list." Circulation, 15,000, all "live people." Rates, 7 cents per line. Best in New England for the money. Send a trial order now.

THE NEW ENGLAND FARMER, Brattleboro, Vt.

Do you know that the manufactur

ers and dealers in butter buy not only the things needed in their particular business, but everything that prosperous business men buy!

THE ELGIN DAIRY REPORT
The Market Authority

is the only trade paper reaching this class exclusively. Send for sample and ad rates.

D. W. WILLSON, Editor, Elgin, Ill.

In OREGON

Farming is diversified. To reach the
most progressive and successful fruit
growers, dairymen and breeders of cat-
tle, sheep and Angora goats, advertise
in the

Oregon Agriculturist & Rural Northwest,
Portland, Oregon.

Four Cross Roads as is some city paper's news to city people that a new department store is to be opened in the retail district.

Both the city daily and the country weekly have their own separate fields to fill. The country weekly fills a most important place. It is its province to tell the happenings of its community. These happenings may look funny in print to the editor of a city daily, but it is not for him that the country weekly is published. And the country weekly is not read in the "way back" regions alone, either. Many a city man takes time from large affairs to tear the brown wrapper off the little weekly paper and forget the big world about him, and the big city dailies, while he reads about the old folks down at home.

The country editor's calling is not one which promises vast riches. He must have devotion to his work, and, considering what he gets out of it, he delivers a surprisingly high class of goods. It is doubtful if the country editor always realizes just how great an influence he has and his opportunities. As a matter of fact, he is nearer to the people to whom he appeals than any other man who spreads black ink on white paper.

The country editor may not just exactly come up to the ideas of the editor of a big city daily, but he suits his own subscribers, and even some editors of city dailies know that that is the highest test.

Enter quietly, state your business and leave us to our labors. Business requires all the time and thought we can give it without encouraging idleness.-Printer's Ink.

In an address delivered before the employes of the Brooklyn Eagle, W. H. Campbell advertising manager of the Adams Dry Goods Company, New York, had some things to say that might benefit some solicitors.

"There are a good many things, from the advertiser's standpoint, that go to make up the successful solicitor," said Mr. Campbell. "Above all else, he must have patience, fortitude and perseverance. This carries with it indomitable will power, pluck and a sense of nerve and daring that will assert itself at the proper time; not in a 'nervy' way, but after the manner of one trained along the lines of culture, as well as the subservience to duty and self respect.

"The ordinary advertiser has no inherent love for the solicitor, except in so far as the solicitor can do him good. His time, at the least, is valuable and crowded. The solicitor who would win his confidence and respect must cultivate brevity-and crowd into that brevity the story he would tell. The most patient advertiser falters at the solicitor who does not know when to stop or when to go.