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DIRECTORY-Of leading Newspapers, Magazines and other Periodicals, Circulation, Rates, Class, etc. MEDIA-Valuable information concerning those best suited to promoting various lines of business. POPULATION-Of all States, Cities and Rural Districts, Center of Population, etc. MAPS Of each State. PRINTING PLATES-Method of making; kind, style and value of each. TYPE FACESSpecimen pages of the standard, new and best fonts. ADVERTISING STATISTICS-Useful in planning any advertising campaign. COPYRIGHT AND TRADE MARKS-Instructions and restrictions. STANDARD MEASUREMENTS-Including Point System, words to square inch, etc. STREET CAR ADVERTISING-Space, rates and possibili

Complete information on

magazine and outdoor advertising revised to January 1st,

Bound in
Red Russia
Leather.
Stamped and
edged with
Gold Leaf.
Printed on

Old Hamp-
shire Bond.
Size 21⁄2 x5%

inches.

pages.

HERE'S ANOTHER

WESTERN POULTRY JOURNAL CEDAR RAPIDS,

IOWA.

Your paper has paid us the best of any on our list; have received orders
from it as far as Mexico.
TIFFANY CO., MFRS. LICE KILLERS, Lincoln, Nebraska.

POULTRY

The most up-to-date poultry magazine in the country, beautifully printed on enameled paper, magnificently Illustrated, carefully edited. Size of Ladies' Home Journal. Circulates all over North America. Brings results to the general advertiser, as well as to the poultrymen. Rates 10 cents a line. Sample free. Get in touch with good people by using POULTRY.

Poultry Publishing Co., Freeport, Ill.

The Peach Grower, Fruit Culturist and Truckers Magazine

of Savannah, Ga.

reaches more than 5,000 of the leading fruit and truck growers of the Southeast. Its circulation is increasing rapidly among the prosperous fruit growers of the South. Advertisers should not overlook it.

"So, when you start out, look upon every advertiser as a good listener. Remember, he is as much interested in added publicity, if it will inure to his advantage, as you are in providing it for him. Don't be stereotyped or make set speeches. Take him frankly into your confidence and keep him there. Remember, first of all, that the advertiser is interested particularly in these things:

"1. The character of your publication.
"2. The class of readers it reaches.
"3. The extent of its circulation.
"4. The cost of it to him."

There is more science in writing an advertisement that will bring results than perhaps in any other form of composition.-Philadelphia Record.

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The March 1st issue of The Southern Cultivator was their Sixty-Second Anniversary number.

Poultry Gazette

The advertising agency should-cooperate with the publisher who takes the stand that only advertisements of integrity shall be inserted in his publication. An instance is brought to our attention where the publisher of a popular farm paper turned down an advertisement received from a certain agency because they had found definite proof that the firm was not reliable. The agency immediately wrote back that no more business would be sent to a publisher who would turn down an order from them. This was not only dishonorable action on the part of the agency, but also an exhibition of very foolish anger. The publisher might have been the one who would have been expected to "get hot" for being presumed upon to run such business. It should not be the part of the agency to tempt the publisher away from his upright course. Instead of such action, the agency should support the publisher who stands for the best in advertising.

The great poultry journal of the Middle West. Biggest in amount of advertising carried. Best in results. Covers best territory. Sworn to circulation, at least 25,000 monthly. Reach all these people through their chosen medium. Rate 11 cents per line, flat. Kansas City, Mo. Topeka, Kas. Don't miss it. Address, Gillies Publishing Co., Topeka, Kansas.

What You Want to Know

OU

is how our special advertising
service will do you good.

UR experience and the long list of successful campaigns we have directed clearly illustrate our ability and judgment in some cases, but doubtless you argue that your case is different. That's the way we argue.

In fact we feel positive that it is different in some respects from any case we have ever handled.

No two of our clients are using the same methods or the same plan of campaign.

That is where the significance of the term "special service" comes in.

Our experience simply affords us a foundation of which we work up each individual case.

To increase your sales and decrease the cost of each may require a new and distinct plan of action.

If, after going to the heart of your business and studying it from every point of view, we cannot devise a plan that we honestly believe will be successful in your particular ase, we will not handle your appropriation.

The service we render is selling force: the buying of space and placing of advertisements are but links in the chain of systematic selling agencies we employ. However, advertisements are a very in portant link in some cases, and if you think that feature of our service would apply to your case, the samples of our work on the two following pages will give you an idea of our ability in that line.

How the Woodpecker advertising appeals to farmers is shown in the following:

"Why, when I was figuring on getting an engine, I
could no more get past an ad like the Woodpecker,
than an old toper could get past a saloon."

Henry Field, Shenadoah, Ia.

The following shows what the advertiser thinks of it:
"We are pleased to report the "Woodpecker" adver-
tising you are placing for us is bringing for us very
satisfactory returns.'

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The Middletown Machine Co.

Harry T. Wilson, President.

We will put our time against yours to talk it over whenever

convenient to you.

The Long-Critchfield Corporation

New York City.

Chicago, Illinois.

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ARE YOU THINKING? WILL IT PAY TO WAIT?

Reduced from 4 inch double column size.

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