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PARTIAL LIST OF CONTENTS
ADVERTISING-Space, rates and possibili-
Complete inRevised to spaces and other valuable in
formation on formation concerning outdate.
newspaper, door publicity. PAPER STOCK
magazine Various sizes, kinds and
and outdoor Complete,
revised to Authentic.
January ist, 1905.
Size 212x512 inches. 144 pages.
MAHIN ADVERTIS. ING COMPANY 844 Williams Building
CHICAGO Gentlemen : Please send Mahin'sVest Pocket Hand Book for examination. Will either return immediately or send $1.00 for same.
THE REPRESENTATIVE OF SOUTHERN AGRICULTURE
from it as far as Mexico. TIFFANY CO., MERS. LICE KILLERS, Lincoln, Nebraska.
"So, when you start out, look upon every The most up-to-date poultry magazine in the
advertiser as a good listener. Remember, he is country, beautifully printed on enameled paper, mag. as much interested in added publicity, if it will nificently Illustrated, carefully edited. Size of Ladies' Home Journal. Circulates all over North
inure to his advantage, as you are in providing America. Brings results to the general advertiser,
it for him. Don't be stereotyped or make set as well as to the poultrymen. Rates 10 cents a line. Sample free. Get in touch with good people by
speeches. Take him frankly into your confiusing POULTRY.
dence and keep him there. Remember, first of Poultry Publishing Co., Freeport. III. all, that the advertiser is interested particularly
in these things:
"1. The character of your publication.
"2. The class of readers it reaches. The Peach Grower, Fruit
"3. The extent of its circulation. Culturist and Truckers Magazine
"4. The cost of it to him." of Savannah, Ga. reaches more than 5,000 of the leading fruit and There is more science in writing an adver. truck growers of the Southeast. Its circulation
tisement that will bring results than perhaps is increasing rapidly among the prosperous fruit growers of the South. Advertisers should
in any other form of composition.-Philadelphia not overlook it.
The advertising agency should coTHE
operate with the publisher who takes the stand that only advertisements of
integrity shall be inserted in his publicaAND DIXIE FARMER
tion. An instance is brought to our atI VOLUME 63
I NUMBER 5 10 tention where the publisher of a popular
farm paper turned down an advertisement received from a certain agency because they had found definite proof that the firm was not reliable. The agency immediately wrote back that no more business would be sent to a publisher who would turn down an order from them. This was not only dishonorable action on the part of the agency, but also an exhibition of very foolish anger. The publisher might have been the one who would have been expected to "get hot" for being presumed upon to run such business. It should not be the part of the agency to tempt the publisher away from his upright course. Instead
of such action, the agency should supSEMI-MONTHLY
port the publisher who stands for the The March 1st issue of The Southern Cultivator
best in advertising. was their Sixty-Second Anniversary number.
The great poultry journal of the Middle West. Biggest in amount of advertising carried. Best in results. Covers best territory. Sworn to circulation, at least 25,000 monthly. Reach all these
people through their chosen medium. Rate 11 cents per line, flat. Kansas City, Mo. Topeka, Kas. Don't miss it. Address, Gillies Publishing Co., Topeka, Kansas.
What You Want to know
is how our special advertising
UR experience and the long list of successful campaigns we
have directed clearly illustrate our ability and judgment in some cases, but doubtless you argue that your case is different.
That's the way we argue.
In fact we feel positive that it is different in some respects from any case we have ever handled.
No two of our clients are using the same methods or the same plan of campaign.
That is where the significance of the term "special service" comes in.
Our experience simply affords us a foundation on which we work up each individual case.
To increase your sales and decrease the cost of each may require a new and distinct plan of action.
If, after going to the heart of your business and studying it from every point of view, we cannot devise a plan that we honestly believe will be successful in your particular case, we will not handle your appropriation. The service we render is selling force: the buying of space
and placing of advertisements are but links in the chain of systematic selling agencies we employ. However, advertisements are a very ini: portant link in some cases, and if you think that feature of our service would apply to your cast:, the samples of our work on the two following pages will give you an idea of our ability in that line.
How the Woodpecker advertising appeals to farmers is shown in the following:
“Why, when I was figuring on getting an engine, I
Henry Field, Shenadoah, Ia.
The Middletown Machine Co.
Harry T. Wilson, President.
convenient to you.
The Long-Critchfield Corporation New York City.
bext mulwe koos that you will of Dut wait son har or
THIS IS THE
We have been advertising in the National Stockman and Farmer, and now we want to
floor without the bother of building a foundation.
Reduced from 7 inch 3 column size.
When you bave a chance now to a good power on your farm? Are
decide right at home on your farm you a bit uncertain and unde
whether it will
pay to own a gasocided about it? Why don't you
line engine? We will ship you a let us ship you one of our
3% horse power
way, on your own farm. We couldn't let you have an engine on this plan if the "Woodpecker was
on 30 Day. Free Trial. That means that you won't be lont.caced in an ordinary engine. It isn't You won't need to build a foundation for
making up your mind by anytblog except the merits of the engine itself. it, or make any kind of preparation. Just let us ship the engine and then
The engine will have to prove itself for you. You can make it work for you for 30 days you make it work for you. Saw wood, pump water, cut feed,
grind feed run a busker or shredder, or a cream separater. Make it do anything
your neighbor to see it. You can test it to see how much and how many you want done, and then decide whether or not you want to buy it
different kinds of work it will do in a day. sad thes you can sit duen ned A "Woodpecker" will cost you less than one-half as
figure out whether it is going to make money for you. Wheu you have done much as a good team of borses, and
all of these things tbeo decide about keeping the engine. If you don't wait it will do more work, live longer, eat less and will practically take care
it, sed it back of itself. Write to us. Send your name now and let us tell you our tall stary. We won't misrepresest anything and we're to my tricks, lisaseare,
We Make This Offer because thousands of farmers have bought abowboard deal, and the best way to decide the poter question on your farm. The engine
have that teed 30 days ca your fares, cou you nothing if you don't keep it. The whole wory is free
it And on our plan wo Write for it now. Address
take all of the chance. We are just asking you tonite And let us tell you all of the fact
We will tell them to you without any color rossed the bars or by babe "WOODPECKER." Wala Street Omica, Middletown, Ohio.
Why don't you be 3 Days Trials and start veril
you are worn out
deteg your hard work by band send to your name for the whole story A postala do All size up to 8 horse power sped ceplete ready to run any det er board for althout the bother of Gadis a foundation
"Woodpecker," James Street Office, Middletown, Ohio.
Wo make all up to "hore power
THINKING? WILL IT PAY TO WAIT ?
Reduced from 4 inch double column size.