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THE SOUTHWEST

The hard wheat belt of the American Continent will harvest the next 120 day's 200,000,000 bushels

of golden grain.

--THE

Farmers Advocate

An Illustrated Magazine of Travel

and Education 150 OR MORE PAGES MONTHLY THE FOUR-TRACK News pays advertisers

because: It reaches the home and is thoroughly read by the entire family.

It is read for information rather than for amusement.

Its definite field of travel gives it a distinction and an interest possessed by no other magazine of general circulation.

It has a longer life than most magazines and has a field entirely its own. Guaranteed Paid Circulation

120.000 Copies

per month $100.00 per page, with liberal discounts for continued insertions. Ask your Ad

vertising Agent or address
GEORGE H. DANIELS,

PUBLISHER,
Room 53

7 East 42nd St., New York.

is the organ these

wheat growers read. Can you see, Mr. Advertiser, where

your duty lies ? Get Sample Copy and Rates. The Farmers Advocate

Topeka, Kans.

What You Want to know

is how our special advertising

service will do you good. OUR experience and the long list of successful campaigns we

have directed clearly illustrate our ability and judgment in some cases, but doubtless you argue that your case is different.

That's the way we argue.

In fact we feel positive that it is different in some respects from any case we have ever handled.

No two of our clients are using the same methods or the same plan of campaign.

That is where the significance of the term "special service" comes in.

Our experience simply affords us a foundation on which we work up each individual case.

To increase your sales and decrease the cost of each may require a new and distinct plan of action.

If, after going to the heart of your business and studying it from every point of view, we cannot devise a plan that we honestly believe will be successful in your particular -ase, we will not handle your appropriation.

The service we render is selling force: the buying of space and placing of advertisements are but links in the chain of systematic selling agencies we employ. However, advertisements are a very im. portant link in some cases, and if you think that feature of our service would apply to your cast, the samples of our work on the two following pages will give you an idea of our ability in that line.

How the Woodpecker advertising appeals to farmers is shown in the following:

"Why, when I was figuring on getting an engine, I
could no more get past an ad like the Woodpecker,
than an old toper could get past a saloon."

Henry Field, Shenadoah, Ia.
The following shows what the advertiser thinks of it:
"We are pleased to report the "Woodpecker" adver-
tising you are placing for us is bringing for us very
satisfactory returns."

The Middletown Machine Co.

Harry T. Wilson, President.
We will put our time against yours to talk it over whenever

convenient to you.
The Long-Critchfield Corporation
New York City.

Chicago, Illinois.

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|RON MOUNTAIN ROUTE

IN ARKANSAS AND LOUISIANA HAVE PASSED THE EXPERIMENTAL STAGE, AND IT IS POSSIBLE FOR ONE TO PAY FOR HIS FARM IN ONE YEAR'S CROP AND STILL HAVE A RESERVE FUND TO CARRY HIM TO THE SUCCEEDING YEAR. $5 to $10 PER ACRE IS THE PURCHASE PRICE. THE MAN OF SMALL MEANS SHOULD BUY NOW AND SECURE THE BENEFIT OF AN EXCELLENT INVESTMENT.

THIS IS THE RAILROAD WHICH CARRIES YOU TO INEXPENSIVE AND COMFORTABLE HOMES

CLIMATE IDEAL.
FARMING AND STOCK RAISING THE YEAR AROUND.

4-TRAINS DAILY FROM ST. LOUIS-4

QUICK TIME, BEST SERVICE, SPECIAL HOMESEEKERS' RATES,

AND FREE RECLINING CHAIR CARS.
THINK THE MATTER OVER, AND WRITE US FOR LITERATURE AND DETAILED
INFORMATION.

H. C. TOWNSEND,
GENERAL PASSENGER AND TICKET AGENT,

ST. LOUIS, MISSOURI.

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LONG-CRITCHFIELD CORPORATION

Advertising Record

A comprehensive checking system for keeping a com-
plete daily record of Newspaper or Magazine Adver-
tising, showing number of inquiries and sales for each
day; cost of inquiries and cost of sales; size of various
advertisements; key numbers; in fact, a complete record
and history of each advertisement inserted in any
publication.

The Most Complete Record System Ever Devised.

Furnished Free

(Size of page 5/2 x 12 inches.)

to old subscribers of Agricultural Advertising who renew
their subscriptions now, or to new subscribers, as follows:

Agricultural Advertising one year 50c. with Adver-
tising Record, 32 pages, for checking list of 15 papers.

Agricultural Advertising two years, or two subscriptions one year $1.00, with Advertising Record, 64 pages, for checking list of 30 papers.

The Long-Critchfield Advertising Record

will be furnished in book form, with the two blanks forming a complete record at each opening, or on bristol board cards, with one record on each side, making each card carry a complete record for one paper.

We deliver post paid, either book or cards.

Agricultural Advertising,

156 Wabash Ave., Chicago.

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