"Well, now that's the kind of corn I like." This is another libel on the average farmer. His language is ridiculed, and while he has a "well-fed" look, it is not a fair illustration of the average farmer. Less than three months ago, a superintendent of one of the largest railroad systems in the United States, told me that he was getting his best young men from the farms. He said they were bright, industrious and of good habits, and were just such young men as the big corporations were looking for. The farmer has his mail delivered at his door every day and in that mail comes the daily papers, the local weekly, several farm papers and the magazines. The rural telephone is in use in many of their homes and the time is not far distant when most farmers will have them. Half a Cow Such as now chew the cud and furnish the butter Minnesota is equal in product to the A Whole Cow of ten or twelve years ago. All the Cows of Minnesota today average 160 pounds of butter fat a year, whereas these cows' mothers and grandmothers of a dozen years ago averaged less than 80 pounds. Half a Farmer does more brain work to- Minnesota than was done a dozen years Ten Farmers. If you want to get close to the farmer, get acquainted with him, learn his ways. You can't get him interested in your goods by holding him up to ridicule or by picturing him as a "Reuben." He may not wear quite as stylish made clothes as you do, but his heart is just as big as yours, and you will always find it in the right place. A Dutch Advertising Homilet. Adferdising vas yust like mine goose farm beesiness. I start mit drei gooses, und a gander goose. Der fearst day, ven der spring vedder cooms, I find von geese egg in a nest in der bushes by der geese pond. Ach! but I vas hoonger by dot geese egg! It make mine shtumick ache inside for eat dot egg, but I say No sir. You go vay und leafe dot egg der nest in! Go und expease your hoonger vonce, mit more bologna sissiges und rye bread. Und so I did dot, und next day, I go by der geeses nest again, und py yimMINNESOTA FARM PAPERS miny! dere vos drei eggs in dot nest. How can we prove it? By Und so effery day dere vos zwei oder drei eggs, undil in von veek, dere vos apout zwei dotzen, and I lend me zwei cluck hens from ein neighbor voman, und tell her I vill gif her some goose fedders ven I der next time mine gooses pick, und so I sit der zwei cluck hens down, each ein dotzen eggs unter, und go ahead und lay drei dootzen more eggs py mine gooses und gander goose, und borrow drei more cluck hens py der old voman mit fedders for pay her mit, und in fier veeks I haf zwei and zwansig geeslings, und in sechs oder sieben veeks, I haf drei and dreitsig more geeslings. Fuenf and fuenfsig geeslings altogedder! N. W. Agriculturist Py yimminy! I vos so oxcited py dem alone issues from 300,000 ole cluck hens und geeslings dot I get oop pefore der day breaks open to count mine geeses und geeselings. Ach! dot vos fun! Now, suppose vonce, dot I eat dose geeses eggs to expease mine hunger; I neffer vood haf been ein geese farmer. I now half ein hundert fat gooses for der market reaty, und all from dot drei gooses, und ein gander goose, und some cluck hens vot I loan py der ole voman, achtsein months ago already. Now, adferdising is yust like dot geese The Test of a Cow beesiness of mine. Some adfertisers so soon he haf von adfertise egg laid, he eat him oop, und don't vait undil he git plenty to sit under dem, und hatch der adfertise geeslings. He should do like me; lay, und lay, und lay! und hatch, und hatch, und hatch! until py and by he haf an adfertise farm yust like my geese farm. Den is its butter fat. The Test of a Paper is its subscription "fat." he can make moosic for der whole neigh- The Test of a Farmer borhood. "Bread and Butter State" a state so-called because of its "pernicious" and persistent habit of winning the highest prizes on butter at the Paris, Buffalo and St. Louis Expositions, and also of raising more and better wheat than any state in the world. It sounds bombastic just to tell the simplest, coldest facts about Minnesota dairy development and "dollar-wheatprosperity." We don't dare tell all that might be told, but if you read The Northwestern Agriculturist for a year you would catch The crowning event in the history of The Iowa Homestead, of Des Moines, was the recent celebration of the fiftieth anniversary of that great farm journal, now generally recognized as the most prosperous and profitable publication of any kind in the state of Iowa, and one of the phenomenal newspaper properties of the country. The jubilee was a dual JAMES M. PIERCE. event, being coupled with the twentieth anniversary of Mr. James M. Pierce's management of the property. It Very few of the agricultural papers can boast of half a century of continuous existence, especially in the West; and it would be hard to find anywhere a parallel to the uniform success with which The Homestead has mounted the ladder of improvement. has been a vigorous institution from its modest beginning in 1855; but it is no disparagement of its earlier publishers to say that its recognition as one of the greatest journals of its class in the world dates from Mr. Pierce's assumption of its management, March 23, 1885. One of the speakers at the golden jubilee banquet, Mr. John J. Hamilton, speaking of the great height to which the present publisher has brought the property, said: "If I know anything about newspaper properties, The Homestead can accomplish more in the next thirty days in gain in circulation and advertising revenues than it did in its first thirty years. It can accomplish more in the next year, by the same effort, than it could have accomplished in any two years of its previous life, and with less effort. It can place to its credit in the next five years greater employes and their wives at Hotel Savery, with sec New Building of The Homestead, Des Moines, in Course of Construction. gains in circulation and advertising than in the entire fifty years whose close we now celebrate. This is true because, for the first time in its career, it is now in a position to devote its tremendous earning powers to development." In other words, The Homestead is in a commanding position in both the circulation and advertising fields; and it holds this high place because Mr. Pierce has been far-sighted enough to make it the best, broadest, most comprehensive and most practical agricultural weekly in the West. For years he has paid higher salaries fo reditorial work, spent more money for high-class special features by expert writers, and maintained more and costlier departments covering the whole ground of farm work and investment than pehaps any other agricultural publisher in the United States. The jubilee included a brilliant banquet by Mr. Pierce to his more than one hundred 50,000 Interested Poultrymen and Farmers Are the Subscribers of the Reliable. The subscription list of the RELIABLE is increasing constantly-throughout the world as well as in America. Our advertisers have an established trade in foreign countries. The advertising rates are based on a guaranteed circulation of 45,000 copies per month. Since they were determined we have found it necessary to increase our guarantee to 50,000 copies per month. Even this monthly guarantee will be exceeded when the year closes, June 30, 1905. The extra business that will result from the increased circulation (over 75,000 copies) is gratis. The advertising rates are net cash. May we not have your advertising contract for 1905? You need simply state the number of inches you expect to use during the year. The yearly rate is $2.80 per inch. You can then apportion the space as you wish; increase or reduce it as it is advisable. We want your advertising. We expect you to receive results from it very promptly. RELIABLE POULTRY JOURNAL PUB. CO., QUINCY, ILL. |