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Money Making
Are Friendly
to Hogs

The reason is plain; the yearly pig crop of Seventy Five Million is produced and ready for market in eight months. Multiply this number by ten dollars and note the startling figures of value. The per cent of increase of other farm animals is from 25 to 80 per cent, the latter being sheep, while hogs run from 500 to 600 per cent. Is it any wonder farmers have such a warm feeling for the money making hog? The 51,000 farmers reached by the

The Pacific Coast Advertising Men's Association irreludes 159 members among the advertising men, scattered up and down the Coast from Seattle to San Diego. They have just held their third quarterly convention in San Jose, where the main theme of discussion was “Publicity as a Means of Disposing of the Excess Prune Production."

Arriving on Sunday, the members of the Association were royally entertained by the Chamber of Commerce, being given trolley trips to points of interest about the beautiful little Prune City.

Early Monday morning the serious work of the convention was taken up. The business meeting was followed by addresses from A. S. Wells, of the Chicago Daily News, and W. H. Mann, of the Chicago office of Munsey's Magasine.

In the afternoon a program was carried out which was entirely unique in the history of advertising propaganda. A series of eight papers were delivered by some of the most prominent members of the Association, each one leading up to and dove-tailing into the other--the set of papers forming a complete symposium of every phase of prune promotion. It is believed that no such effective plan was ever before carried out in the interests of any commodity. The papers were as follows: W. D. Curtis, Pres. Curtis-Newhall Co., “The Prune Problem and the Remedy;" J. A. Johnston, Adv. Mngr. Weinstock-Lubin Co., “Making a Market for Prunes;" F. J. Cooper, of the Cooper Adv. Agency, "The Value of a Trademark;" Samuel P. Johnston, Advertising Counsellor, "Package Goods;" R. C. Ayres, Adv. Mngr. S. N. Wood & Co., “Launching the Campaign;" C. H. House, Adv. Mngr. the San Francisco Call, “What Will all This Do for Santa Clara Valley?" M. L. Hadley, Special Adv. Agent, “Advertising and Its Important Relation to the Sales Department." A. Cressy Morrison, of N. W. Ayer & Son, Philadelphia, was the next speaker, and was followed by A. F. Sheldon, president the Sheldon School of Salesmanship of Chicago.

In the evening the members of the Association were entertained at a banquet at Hotel Vendome given by the Messrs E. A. and J. O. Hayes, proprietors of the San Jose Mercury and Herald. The feast of good things was followed by further enlightening discussion on the prune situation, and by two carefully prepared addresses. Geo. H. Stewart, of Los Angeles, spoke on “California-Her Opportunities," and A. F. Sheldon, of Chicago, on “The Science of Modern Business Building." The interest of the hearers was most intense, and the banqueters did not disperse until near two o'clock.


are all of this class; better get next to them through its columns.

Jas. Baynes & Son,


323 Dearborn St., Chicago, Ill.

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A great deal of formal business was transacted by the executive committee. Portland, Oregon, was selected for the next meeting place and the convention will be held there during the week following July roth. The Exposition officials have decided to establish an “Advertising Men's Day," and the Association is planning to make it a notable event, with the hope that the advertising men who attend the Exposition will make an effort to be there on Advertising Men's Day.

The officers of the Association are H. P. Stabler, Yuba City, Cal., President; L. H. Mertz, 228 Mercantile Place, Los Angeles, Cal., Secretary-Treasurer; R. C. Ayres, VicePresident for California; C. J. Owen, VicePresident for Oregon; C. V. White, VicePresident for Washington. These officers, together with the chairmen of the standing committees, comprise the Executive Committee.

The Union Stock Yards and Transit Company will construct a huge pavilion to be used for the fat stock show, which has grown much beyond the accommodations now provided for it at the Stock Yards. The structure will be an enormous affair, extending over 225 x 650 feet. It will be built on the west side of Halsted street between Forty-third and Forty-fourth streets. It will be of steel construction and will cost $200,000. Construction is about to be commenced.


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The Leader of the Poultry Press.

Since September, 1904, nearly 20,000 new cash subscribers have been added to its list through canvassing at State Fairs, Poultry Shows and Farmers Institutes, and by making the most of all other opportunities. Our Guaranteed



at a rate of 25 cents a line
with liberal time and
space discounts, makes
this the most profitable
publicity proposition in
the field. We have some
information that would
do every advertiser good.
Let us send it to you.

Commercial Poultry 65 Washington St. Chicago, III.

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Pronounced by good authorities the best weekly agricultural paper published in America. For over fifty years it has been conducted by Norman J. Colman (the First Secretary of Agricul. ture of the United States.) It speaks for itself. Send for free sample copy. Published weekly at $1.00 per year. New and trial subscriptions taken at fifty cents a year.

They died for something for nothing,

They died in the strenuous game, Yet, leaving their stamps behind them, They got there just the same.

-Retail Grocer's Review.


Eastern Representative C. D. COL MAN 1706 Flat Iron Building,

New York, N. Y.

A Newspaper for the Farmer. The establishing of free Rural Delivery Routes throughout the farming sections of the country, is rapidly increasing the demand on the part of farmers for good newspapers gotten up especially for them. Many of them do not have the time to read a daily paper but they want a paper at least once a week that contains an epitome of the current news of the world, domestic and fashion articles, reliable market reports—in fact, the contents of the best metropolitan dailies boiled down.

Such a paper as this received weekly by the farmer is more thoroughly read by all members of the family than anything else that goes into the farmer's home.

Take such a paper, for instance, as the Kansas City Weekly Journal, with its ten to twelve large pages, seven columns to the page, chock ful of news and miscellany. That such a paper is appreciated by farmers is evidenced by the fact that 209,000 farmers subscribe for and read this great weekly.

The advertising rate, only 40 cents per line, seems almost too low, Advertisers who have Farm Machinery, Tools, or anything needed on the farm or in the homes of farmers find that this is one of the best paying mediums they

An examination of the paper shows that advertisers of such goods appreciate this medium.


Colman's Rural World

821 Holland Building,

St. Louis, Mo.

can use.

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