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“One Man's Word is as good as Another's"

Yes that may be, but is not a man's word backed by

hard dollars better than a mere statement ?

Is not the circulation statement of

Farm, Stock @ Home,

MINNEAPOLIS, MINNESOTA,
backed by One Hundred Round Hard Dollars, more
likely to be true than a circulation claim made by merely
putting down figures ?

As a business proposition, should not the paper of
known circulation have preference over those of claimed
circulation ?

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FOR "QUICK ACTION”

CLIPPED CONDENSED

to reach the FARMER and STOCKMAN, advertise in the

ChicagoLive Stock World

The man who believes in steady advertising and distributes his appropriation judiciously throughout the year will meet with greater returns than the chap who spends he same amount in two or three big plunges and then lies back to regain his wind. This is no mere theory.:--Printers' Ink.

waver.

W

When one task is finished, jump into another. Don't hesitate. Don't falter. Don't Don't wait Keep going. Don't dawdle in the hope that inspiration will strike you. Inspiration is more likely to strike a busy man than an idle one.--System.

The original farmers' daily
newspaper
Guaranteed Circulation
Over 25.000
E can give you maximum

service at minimum cost.

The Live Stock World is a daily newspaper for the farmer and his family, and it reaches them the next day after publication. You need not wait for answers to your advertisements, they come at once. In other words, you get "quick ac. tion” by advertising in a daily paper. It gives you an opportunity to push your goods at a seasonable time.

For sample copy, advertising rates, etc., address, Halliwell ® Baum Co., Pubs.

Chicago, Illinois.

re

A MULTITUDE

of Prosperous People in the west and southwest can be reached through the advertising columns of

The Farmers

Advocate

The Agnew bill in the New York Assembly has been referred to the codes committee. It forbids the unauthorized taking, copying or use of lists of customers or subscribers.

The bill is largely in the interest of firms in the mail-order business and of publishers of mail-order papers.

Their lists are among their most valued assets.

It has happened that clerks seeking new jobs have copied or carried off valuable lists for which they could always find buyers among competitors of their late employers.

Horace Dumars, advertising manager of the Ladies' World, of New York, said to a porter of The Fourth Estate:

“The stealing of lists of subscribers is to my thinking an especially mean kind of pilfering, because it involves a breach of trust. A thief who breaks into a safe and takes a publisher's cash does less harm than one who steals mail-lists.

"In this office we have a card for every subscriber, and we keep it six months after the subscription has expired. We assume that if the subscriber has a complaint to make, we shall hear from her in less than half a year after her paper has been stopped.

"At the end of the six months we tear up the cards. We never sell them.”

It has been suggested that the receiver of a stolen mailing list is as bad as the thief and should be punished as severely. He must know that he is getting stolen property, for nobody buys such a list unless he knows where it comes from.

The first question asked is, "Where did you get these names?" It must be answered fully before the sale can be made.

Governor Higgins, of New York, has signed the Wainwright bill protecting the United States flag from desecration, mutilation or improper use.

5,000 More Subscribers

Than Last Year. 65,000 More Lines of

Advertising.

Not a prize circulation, but a list of prosperous farmers who read the paper because they are in sympathy with its policies.

The Farmers Advocate,

TOPEKA, KANSAS.

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LAFAYETTE
FROM

INDIANAPOLIS CHICAGO LOUISVILLE

CINCINNATI
TO

FLORIDA

And All Points South and Southeast

THE SCENIC LINE

IN CONNECTION WITH

Chesapeake & Ohio R'y

The office of the trade paper advertising is, or should be, to lead the man up to the trough, and it is up to your salesman or your sales department to make that man feel thirsty and drink thereof. Your advertisement should be so worded and so placed as to appeal to the man that you desire to reach.

No expense should be spared in order to give your advertisement sufficient display and attract sufficient attention. Originality in design is always de. sirable. The busier you are, the more should you advertise, then when a dull season comes you will hold on where others fall.--E. H. Defebaugh in Rock Products.

Most manufacturers and business men think of the country as the source of production, and of the city as the place to make sales.

The various cities are the centers of distribution for all kinds of goods, and in these cities are used a large percentage of the more

TO

Hot Springs, Va., Washington, D. C.

and New York.

The only line from Chicago connecting in Central Union Depot, Cincinnati, with the Q. & C., C. & O., L. & N. and B. & 0. Rys. Ticket Office, 238 Clark Street.

J. C. TUCKER, G. N. A.

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Oldest Agricultural Weekly Journal in America.

The American Cultivator

THE CULTIVATOR has had nearly seventy years of continuous and successful publication. During that long period it has had only two publishers-Otis Brewer and Geo. B. James. It has had the patronage of three generations of readers and advertisers.

The best medium for reaching Live Stock Breeders

in the Eastern and Middle States. It has

30,000 Circulation

among the thrifty farmers who have money to spend for Live
Stock, Farm Implements, and necessary Seed and Nursery Stock.

Sample copies and advertising rates free to any applicant.
American Cultivator Publishing Co.,

220 Washington St., Boston, Mass.

POULTRY GAZETTE, poultry center of the West. Biggest in amount of advertising Clay Center,

The great poultry journal of the West, published at the great 9

carried. Best in results. Covers best territory. Average guarNebraska. anteed circulation 25,000 monthly. Rate 11 cents per line, flat.

Publishod by The McClaskoy-Jossup Co. (Formerly Topeka, Kansas.)

G. D. McClaskey, Editor and Business Manager, Clay Center, Neb.

HERE'S
ANOTHER

WESTERN POULTRY JOURNAL CEDAR RAPIDS, Your paper has paid us the best of any on our list; have received orders

from it as far as Mexico. TIFFANY CO., MFRS. LICE KILLERS, Lincoln, Nebraska.

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Washburne's Patent Adjustable "O.K.” Paper Fasteners

The neatest and most officient of the

wholo "Paper Fastener Tribe." Attached with the thumb and finger. Absolutely sure. Can be used over again. No points to catch. Lies flat will not rust. Handsome in appearance, and they always work. Put up in brass boxes of 100 Fasteners each. Ten boxes to a carton. Price 20 cents a box; $ 1,60 per 1000, at all stationers or from the manufacturer, postage or expr ss prepaid. Sample box 10 cents. Illustrated bookjet free. Liberal discount to the trade.

JAMES V. WASHBURNE, MFR., 215 Conoseo St.,

Syracuse, NY.

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