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"One Man's Word is as Good as Another's"

Yes that may be, but is not a man's word backed by

hard dollars better than a mere statement ?

Is not the circulation statement of

Farm, Stock & Home,

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backed by One Hundred Round Hard Dollars, more
likely to be true than a circulation claim made by merely
putting down figures?

As a business proposition, should not the paper of
known circulation have preference over those of claimed
circulation?

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WE

service at minimum cost. The Live Stock World is a daily newspaper for the farmer and his family, and it reaches them the next day after publication. You need not wait for answers to your advertisements, they come at once. In other words, you get "quick action" by advertising in a daily paper. It gives you an opportunity to push your goods at a seasonable time.

For sample copy, advertising rates, etc., address,

Halliwell & Baum Co., Pubs. Chicago, Illinois.

A MULTITUDE

of Prosperous People in the
west and southwest can be
reached through the adver-
tising columns of

The Farmers
Advocate

5,000 More Subscribers

Than Last Year.

65,000 More Lines of
Advertising.

Not a prize circulation, but a list of prosperous farmers who read the paper because they are in sympathy with its policies.

The

Farmers Advocate, TOPEKA, KANSAS.

CLIPPED CONDENSED

The man who believes in steady advertising and distributes his appropriation judiciously throughout the year will meet with greater returns than the chap who spends the same amount in two or three big plunges and then lies back to regain his wind. This is no mere theory. Printers' Ink.

When one task is finished, jump into another. Don't hesitate. Don't falter. Don't waver. Don't wait. Keep going. Don't dawdle in the hope that inspiration will strike you. Inspiration is more likely to strike a busy man than an idle one.--System.

The Agnew bill in the New York Assembly has been referred to the codes committee. It forbids the unauthorized taking, copying or use of lists of customers or subscribers.

The bill is largely in the interest of firms in the mail-order business and of publishers of mail-order papers. Their lists are among their

most valued assets.

It has happened that clerks seeking new jobs have copied or carried off valuable lists for which they could always find buyers among competitors of their late employers.

Horace Dumars, advertising manager of the Ladies' World, of New York, said to a reporter of The Fourth Estate:

"The stealing of lists of subscribers is to my thinking an especially mean kind of pilfering, because it involves a breach of trust. A thief who breaks into a safe and takes a publisher's cash does less harm than one who steals mail-lists.

"In this office we have a card for every subscriber, and we keep it six months after the subscription has expired. We assume that if the subscriber has a complaint to make, we shall hear from her in less than half a year after her paper has been stopped.

"At the end of the six months we tear up the cards. We never sell them.

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It has been suggested that the receiver of a stolen mailing-list is as bad as the thief and should be punished as severely. He must know that he is getting stolen property, for nobody buys such a list unless he knows where it comes from.

The first question asked is, "Where did you get these names?" It must be answered fully before the sale can be made.

Governor Higgins, of New York, has signed the Wainwright bill protecting the United States flag from desecration, mutilation or improper use.

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The new law provides that any article or device for carrying or transporting merchandise shall not have upon it any representation of the flag, under penalty of $50 for each offense, to be recovered in an action brought by any citizen.

The act takes effect Sept. 1. This measure is understood particularly to be aimed at packages or boxes used by cigar or cigarette or tobacco companies.

When told that the tobacco companies would contest the measure in the courts Governor Higgins replied, "That is what our courts are for."

It is understood that the American Tobacco Company will make a test case at once to settle the constitutionality of the new law. A previous enactment of the same general nature was declared invalid by the Court of Appeals.

The flag is largely used as an advertising device, and if the Wainwright law is sustained, many advertisers will lose heavily. Some of them argue that the use of the flag as a decorative accessory is not objectionable, if no words be printed upon it.-Fourth Estate.

If your advertising fails to bring satisfactory results there is something wrong-either with your business or your ads. You had better consult an advertising expert and get straightened out. Money spent in this way will be a gilt edged investment.-Western Monthly.

Little boats must keep near shore, larger ships may venture more. The little advertiser who keeps near the shore and learns about sailing, fits himself to sail a large ship. Seldom does a successful advertising campaign start out in the big sea in a big ship and escape destruction. Advertisers must start small, get experience, then grow.-Star Monthly Solicitor.

The office of the trade paper advertising is, or should be, to lead the man up to the trough, and it is up to your salesman or your sales department to make that man feel thirsty and drink thereof. Your advertisement should be so worded and so placed as to appeal to the man that you desire to reach. No expense should be spared in order to give your advertisement sufficient display and attract sufficient attention. Originality in design is always desirable. The busier you are, the more should you advertise, then when a dull season comes you will hold on where others fall.-E. H. Defebaugh in Rock Products.

Most manufacturers and business men think of the country as the source of production, and of the city as the place to make sales.

The various cities are the centers of distribution for all kinds of goods, and in these cities are used a large percentage of the more

Oldest Agricultural Weekly Journal in America.

The American Cultivator

THE CULTIVATOR has had nearly seventy years of continuous and successful publication. During that long period it has had only two publishers-Otis Brewer and Geo. B. James. It has had the patronage of three generations of readers and advertisers.

The best medium for reaching Live Stock Breeders

in the Eastern and Middle States.

It has

30,000 Circulation

among the thrifty farmers who have money to spend for Live
Stock, Farm Implements, and necessary Seed and Nursery Stock.

Sample copies and advertising rates free to any applicant.

American Cultivator Publishing Co.,
220 Washington St., Boston, Mass.

POULTRY GAZETTE, poultry center of the West. Biggest in amount of advertising

Clay Center,

The great poultry journal of the West, published at the great
carried. Best in results. Covers best territory. Average guar-
Nebraska. anteed circulation 25,000 monthly. Rate 11 cents per line, flat.
Published by The McClaskey-Jessup Co.
G. D. McClaskey, Editor and Business Manager, Clay Center, Neb.

(Formerly Topeka, Kansas.)

HERE'S
ANOTHER

WESTERN POULTRY JOURNAL CEDAR RAPIDS,

IOWA.

Your paper has paid us the best of any on our list; have received orders from it as far as Mexico.

TIFFANY CO., MFRS. LICE KILLERS, Lincoln, Nebraska.

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Washburne's Patent Adjustable

"O.K." Paper Fasteners

The neatest and most efficient of the whole "Paper Fastener Tribe." Attached with the thumb and finger. Absolutely sure. Can be used over again. No points to catch. Lies flat. Will not rust. Handsome in appearance, and they always work. Put up in brass boxes of 100 Fasteners each. Ten boxes to a carton. Price 20 cents a box; $1,60 per 1000, at all stationers or from the manufacturer, postage or expr ss prepaid. Sample box 10 cents. Illustrated bookjet free. Liberal discount to the trade.

JAMES V. WASHBURNE, MFR., 215 Genesee St., Syracuse, NY.

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