ings"-describing resorts

Indiana,

in Ohio and New York reached by this line. A valuable feature is a list of country homes open to summer boarders adjacent to the south shore of Lake Erie. This list gives full particulars as to location, rates, etc. There are a large number of desirable places to choose from.

Of the eastern roads that tell in their booklets about Mountain scenery and resorts, is the New York Central with its "Four Track Series No. 6," "The Adirondack Mountains." The Lakes and Resorts are so temptingly pictured, that one imagines the vacation paradise must be reached by this line, and indeed it is, or at least one delightful section of it. This Road has seven other outing booklets, uniform in size, all worthy of G. H. Daniels and his Advertising Department.

On the Rideau Route. N. Y. Cent.

Another charming mountain route is the D. L. & W. (Lackawanna Line) and their booklet, "Mountain and Lake Resorts" is among the handsomest and best of the 15 lbs. 4 oz. of booklets before me. It contains a clever story, "A Paper Proposal," well worth the reading, and then it tells Americans about the Mountains, Lakes, and Resorts along the line of the Lackawanna in such a way as to make us all feel how little we really know about the scenic splendors and delightful resorts of our country. The Lakes and Mountain Retreats in New York, Pennsylvania and New Jer

to apply. And by the way, Mr. G. A. Cullen, the Western G. P. A. of this Road, has just moved into new offices in the Marquette Building in Chicago, IOI Adams Street, the fine quarters formerly occupied by the C. & A. The furnishings and fittings are new, and reflect credit on the taste of the W. G. P. A.

Another Mountain Route of the East is the B. & O. Their booklets, "Glimpses from the Observation End," "Deer Park Hotel" and "Reasons Why" are convincing arguments in favor of both travel and summer outings along this scenic line.

The booklets of the Grand Trunk Railway System, "Muskoka Lakes" and "Temagami" are tempting to the lovers of nature in the wild. By this line, the White Mountains are reached, the grandest of the eastern mountains, and some claim that for beauty, they are unexcelled anywhere.

The Monon Route has a number of folders and booklets telling about the desirability of the famous French Lick and West Baden Springs, and the hotels and boarding houses at these popular resorts, naming the rates charged at nineteen hostelries. The Advertising

"Summer Tours, Season of 1905," of the Wabash System, is another practical booklet for tourists who wish to choose from a large number of restful itineraries by land and water to eastern points. Full information is given as to routes and rates.

The Great Northern Railway has five well written and artistically executed booklets, that offer a variety of invigorating and restful outings: "A Summer Playground in the Lake Park Region of Minnesota," that tells true fish stories, stranger than fishing fiction; "Shooting and Fishing on the Line of the Great Northern Railway," the reading of which, makes one fairly hate work; "Lake McDonald, the Crown of the Continent," picturing mountain lakes and glistening glaciers, where the ozone charged air makes every breath a delight; "Scenic Washington," which makes one ashamed that he ever harbors a thought of Switzerland before seeing the mountain grandeurs of his own country, and a delightful brochure,

"A Camera Journey to the Lewis & Clark Exposition via The Great Northern Railway." All of these are booklets that one wishes to keep in his library, to sample when city life palls. They are wholesome reading of which one never tires.

Farther north yet, the Canadian Pacific carries one across the Continent through scenery so grand, that it furnishes material for the travel dreams of a lifetime. The literature of this railway is most voluminous and in keeping with the great subjects treated. "The Challenge of the Mountains" and "Canadian Rockies" are the best of the twelve booklets of this line that came to the reviewer's desk. Even a casual glimpse at the two named, makes one jealous of our northern neighbors.

But the Soo Line must not be overlooked, the connecting link between the St. Paul and the Canadian Pacific. They have something tempting in the way of the traveler's quartette, "The Four Voices." There is much country traversed by this road of the Indian name, where Minnesota's best fishing can be had. My friend, Dick Sears, was telling me the other day about a place called "Tousley Point Resort" at Clearwater, Minnesota, seven miles from Annandale on the Soo Line, where black bass are just longing to be caught. I do not believe that the G. P. A. of the Soo Line knows much about these fishing places. The reviewer is going to Tousley Point Resort for a week's fishing and will furnish the G. P. A. with transportation if he'll go along. "The Four Voices" is a good booklet but it don't say much about fishing.

ERE'S begging the editor's pardon that there has been such delay in forwarding a copy of an advertisement that struck me favorably,

with some reasons why it did so. It is clipped from the columns of the National Stockman and Farmer, of Pittsburgh, and is furnished by an old advertiser who makes heavy sales every year.

BELL BROTHERS,

The name of the firm and its business stands out boldly in a single line that can not fail to catch the eye of the man glancing through the paper. That does not count so very much in the case of the man who is intending to buy a horse this season. He will scan all the advertisements of this class in the paper anyway. But tens of thousands of the readers of this journal have no intention of buying a horse this year-have no special interest in breeders' offerings. But they are a part of the public. It is greatly to the advantage of the advertisers that all the public associate their name with the business of supplying choice imported horses, and that line will catch the eye of every subscriber. When the

day comes that some of these men do want a horse, that firm's name will be fixed in their minds.

Primarily, however, the advertisement is intended to get the attention of men who want horses this season. The first line under the head-"Our twenty-five years' experience as importers"-makes the right kind of an impression. The firm must know what it is about, and

Bell Bros' Horses

Our twenty-five years' experience as importers aids us more and more in securing the best horses of Europe at reasonable prices. We sell largely to old customers who know that we furnish high quality, and that each animal is just as represented. We have made recent heavy importations, and can supply new customers as well as old ones. By excellence in quality of our animals, and by fairness in prices, we can hold the patronage of those who may come to us for the first time. As old friends know, we handle PERCHERONS, SHIRES, BELGIANS and GERMAN COACH HORSES. We have some extraordinary individuals, and not a single animal without merit in our stables. Let us know what you want.

WOOSTER, OHIO

must be pleasing customers or it would not have lasted that long. Such experience means acquaintance with horses in Europe and ability to select and to buy at a good advantage. So any sensible man reasons. We want to do business with men who know their business and are making a success out of it.

"We sell largely to old customers who know that each animal is just as represented." Confidence is inspired by that statement, no matter if it is made by the firm. If the business were not being run square, the twenty-five years would have raised up a host of fellows who would be saying things, and it would not be safe to advertise with such confident assurance. The firm that is