people who pay $1.00 per year (mighty cheap) to sample this bill of fare cach month is evidence of this.

DOT

CONTESTS-NOT LOTTERIES. Successful Farming, Des Moines, Iowa, is advertising in a number of agricultural papers, the better weeklies and a few mail order papers a large list of premiums as prizes in a dot contest. The offer, how

ever, bases the awarding of prizes wholly on excellence of count, and in case of a tie, the ones tieing sending best plan of counting. This is approved by the postoffice department, as is the giving of prizes for best stories, cover designs, etc. In all these cases the persons receiving prizes get them because they have excelled in the particular feat set for them to do. While the department will permit contests such as that of Successful Farming, they do not permit election guessing, census guessing, etc., where the awards are wholly dependent upon chance or result of a guess, rather than any excellence or skill on the part of the contestant.

cultural, horticultural, live stock and poultry papers of the United States and Canada, published in our December issue, we wiped St. Joseph, Mo., off the map.

On page 109 of the issue referred to, under the head of "Kansas City Publications, the City of St. Joseph should have appeared above the three last publications named: Modern Farmer, Stock Yards Daily Journal and Western Fruit Grower. St. Joseph is not only still on the map, but the Western Fruit Grower is still on the list of good strong publications of its class.

The following halftone, which is a portion of the Christmas cover of the Northwestern Agriculturist in reduced form, has an interesting history. Instructions were received from P. V. Collins, the publisher of the Northwestern Agriculturist, at 1:45 p. m. to prepare an original design on a rush order. The instructions were given to the artist at 2:10 p. m. At 4:30 p. m. the artist had completed the design. At 5:15 p. m. the drawing was in the hands of the engraver. The plate was delivered at 9:30 a. m. the next day and forwarded to the express company at 10 a. m. This simply illustrates what can be done in the way of turning out illustrations by a concern that is thoroughly equipped for doing good work.

In order to satisfy themselves as to the quality of the circulation of Leslie's Monthly Magazine the publishers are critically examining the list of readers, city by city, town by town, with a resident authority, and the investigation discloses a class of readers just as intelligent, substantial and well-to-do as that of any of the 25 or 35 cent magazines. Certainly 10 cents is no bar to quality in the case of Leslie's Magazine. The publishers are, however, not unmindful of quality. The circulation is now 300,000.

Collier's Weekly has published a very neat booklet entitled-"The Gibson Picture A Sales-Maker."

The front cover is a halftone illustration of a news dealer's window dressed with a Gibson Number, while each page carries additional reproductions of windows dressed in this manner.

Here are a few of the paragraphs appearing on the first page of the booklet:

"What a whirlwind of sales it brought!" "People everywhere went wild over it." "Dealers were unable to get copies fast enough, and the entire edition, which had been increased many times, was soon exhausted."

"It was by far the most popular number of the Weekly ever published."

"The croaker who says Gibson is no longer popular was not around the news stand October 15th. Instead of his popularity waning, he seems to have taken a stronger hold on the people than ever before."

"Such floods of letters that we received, telling of the boom to business created by the display of Gibson pictures."

On the last page appears the following: "The Gibson number is gone, but Gibson Is With Us Still. His double page drawings will appear twice each month throughout the year in the Household and one other number of Collier's. Display your Gibsons."

The International Advertising Association are making good progress in their work, and report that the Trade Mark bill introduced by the Legislative Committee has been favorably reported by the House Committee on Patents.

No bill which came over from the last session of Congress or that has been or will be introduced during this session, is of more interest to the manufacturers, mer

Commercial Poultry

On your list

If not, it should be

For full particulars address Commercial Poultry

63 Washington St. Chicago, Ill.

A Great Circu-
lation

is not the essential
thing to a trade paper.

IT'S QUALITY!

Quality is what

GLEANINGS IN BEE CULTURE

excels in.

Its subscription list is built in the most substantial manner. Every subscriber pays for his paper and reads it because it is al most a necessity to his business. It stands head and shoulders above others in its class.

Beekeepers are a profitable class to reach. They are prosperous. They buy by mail and you can get your share of their trade by advertising in their favorite paper

GLEANINGS IN

BEE CULTURE. Better investigate. A circulation statement, rate card and sample copy on application.

Published at MEDINA, OHIO.

chants and bankers of the country than this one, which provides for the Federal control of Trade Marks.

The bill has been carefully considered by all the interests affected by it, and there seems to be no reason why it should not be speedily reported and passed by both branches of Congress.

The International Advertising Association requests all members to send copies of Trade Marks to them for the purpose of having them filed.

Manufacturers, and all who are interested in advertising who have not already become members of the Association should promptly send in their applications for membership. The membership fee is only $50.00, and the advantages to be derived by advertisers generally are worth many times that amount.

Advertisers Need

the Services of this Great Farm Paper.

In the rich farming and stock raising states which center on the city of St. Louis, the Monthly National Farmer and Stock Crower has a superior circulation, which is better in quality and greater in number than any other six farm papers in the same territory.

The National Farmer

and Stock Grower

of St. Louis, Mo., is giving away Coburn's Famous Book on Alfalfa, a pound of pure and selected Alfalfa Seed and a years subscription, all for one dollar. By discovering other field crops which pay farmers great dividends, The National Farmer and Stock Grower is building up a remarkable circulation.

For instance, the Cow Horn Turnip made the immense yield of 1,333 bushels per acre at an experiment station, exceeding next largest yield 480 bus.

For One Dollar The National Farmer and Stock Grower is sent for two years and sufficient Turnip Seed to sow an acre of ground can be selected as a premium. Send for sample copy.

The National Farmer and Stock Grower,
Philip H. Hale, editor and Manager

3550 Vista Ave.,

St. Louis, Mo.

tained So much sound advertising logic that may be applied with equal force to all localities, that we take pleasure in quoting the following extracts:

"A fine equipment for producing goods, a splendid corps of salesmen, or a long list of dealers, or even a combination of all these, does not necessarily mean રી prosperous business. There must be life and activity all along the line, and, having this, you still need the favor of the purchasing public.

"General publicity secured by advertising in large magazine space provides this, and if properly used will make your entire equipment and organization effective. With a demand on the part of the consuming public, success is so simple it is strange that many who are good business men in other affairs fail to recognize and utilize this force that is so available.

"General publicity creates an identity for the producer and his brand of goods with the consuming public. If properly conducted and persisted in, it establishes a demand for his particular goods and forces the dealer or jobber, or any intermediary force, into co-operation for the distribution of his goods.

"The successful execution of this plan calls for a definite, permanent policy and business management, and this is the foundation on which any plan for marketing profitably your products must be based.

"A general advertising campaign has a reflex influence on the entire business organization. It has a tendency to put new life and force into the business and bring to light weak spots in the organization.

"Any business campaign is effective in proportion to the soundness and shrewdness of its management. All forces that in any way come in contact with the selling organization must be co-ordinate and co-operative, working mutually together for one end.

"The dealer should be influenced not only by the salesmen who come in contact with him, but through correspondence, literature and copies of the advertisement. He should be given full information as to the extent and character of the proposed advertising, and it should be made emphatic that it is to be a permanent campaign.

"It would be well in this connection to have some concrete case to offer to the dealer as an illustration of the power of advertising, showing him how he can cooperate with your plans and reap the

benefit for himself.

"The advertiser selling to the public

"According to a recently revised edition of the Standard dictionary of the English language, the word 'harvester' means 'one who or that which harvests, or gathers a crop or crops.' If the word meant nothing else, that in itself would seem to be amply sufficient reason for its prompt rejection. The second meaning given is a machine used in harvesting, as a reaper.' Therefore, according to the accepted usage of language, the principal output of any harvester company should be reapers, bean, beet and pea harvesters, when, as a matter of fact, it is harvesting machines. There are some corn harvesters still being manufactured, but they are fast being superseded by the corn binder-and the 'harvester' companies manufacture corn binders, not corn harvesters.

"It would not be incorrect to say "grain harvester and binder," but why use such an unwieldy phrase when we have the more compact, more expressive and more euphonious term 'binder' or 'harvesting machine?' The wide difference between the meaning of 'harvester' and 'harvesting machine' arises from the fact that the former merely cuts and gathers the grain into gavels, while the latter cuts and binds the grain into bundles and bunches the bundles to facilitate the work of shocking.

"The definition of binder is (a) 'an attachment to a reaper for binding grain;' (b) a combined reaper and binder;' (c) ‘a machine for binding gavels.'

"Here, again, the lexicographers in each of the three definitions clearly bring out the difference between 'harvester' and binder.'

Mr. Buck takes exception also to the

broad sense in which the words "Implement" and "Machinery" are used.

Referring to Implement Mr. Buck writes: "Examples may be found of this term being indiscriminately applied to such machines as grain drills and hay tedders, for example. An implement is an instrument used in work, especially manual work; a tool or a utensil; as, the implements of husbandry.'

"According to this definition a plow is an implement; so is a harrow or cultivator. A grain drill may be properly called a seeding machine, and a hay tedder is a machine used for tedding hay. In other words, no implement can ever be properly .called a machine, neither can a machine be properly called an implement.

"Attention should also be directed to the very general misuse of the word 'machinery' as applied to agricultural implements and machines. 'Machinery,' as defined by the most competent and trustworthy etymologists, means 'the parts of a machine or engine, or a number of machines and kindred appliances, taken collectively; as, the machinery is driven by a turbine wheel.' The same authority defines the word 'machine' as follows: (1) 'Any combination of inanimate mechanism for utilizing or applying power; (2) a simple mechanism, as a lever and fulcrum, screw and nut, or crank and axle.' It will be noticed, therefore, that the distinction between 'machine' and 'machinery' is that the former is a comparatively simple arrangement of gears, cranks and connecting rods, while the latter is very complex and consists of shafting, pulleys, belts, and other appliances. Therefore, all the threshing machines, traction engines, binders, mowers, huskers and shredders, and hay loaders in the world could not be properly referred to as 'machinery.'"

Attorney General Moody recently rendered the most important decision concerning the postoffice department that has been passed for years. It is to the effect that all newspapers and magazines which carry the advertising of "Guessing Contests" will be excluded from the mails. The question as to whether these contests should be classed with lotteries has often been discussed by postal authorities before, but this is the first time that an adverse decision has been rendered. Postmaster-General Wynne will issue the order to take effect January 1st, 1905.

A substitute shines brightly as a King, until a King be by.-Shakespeare.

There is such a thing as getting attention and getting left at one and the same time.-Printer's Ink.

There is a vast difference between wishing and winning. Many a good man has failed because he had his wish-bone where his back-bone ought to have been-Egg Reporter.

Advertising methods are as numerous as the sands of the seashore, but the good ones are as rare as precious stones.-Advertising News.

Backbone has made the conspicuous advertising successes of to-day possible. Its lack is responsible for a very large percentage of the failures. It takes backbone to be original and independent, but it pays. The Advertising World.

Do not crowd your ad. It makes it look unsightly. How confusing it is to receive a letter written in a small, cramped hand with a page completely covered from top to bottom, with no punctuation and no paragraphs. The same applies to an advertisement.

On the other hand, do not run too little matter, as it makes it look skimpy, unbusiness-like and extravagant. A very good rule to follow is to measure off about three times the size of the space actually to be used. (The average advertiser's manuscript is about three times the size of the ad in print.)—Ad Writer.

take medicine, and wanted to wait until he got stronger; the man died.

There was a whole lot of business men waiting until they are more prosperous before they commence to advertise.

The way to get strong and wax fat is to advertise first, last and all the time. Advertising is the medicine of business. Advertiser's Review.

A great deal of good advertising copy is spoiled in an effort to please the man who is to pay the bill. An advertising man must possess the necessary experience and ability; he must then be sufficiently firm in his convictions to fight for them if necessary-Pacific Coast Advertising.

Every victory over obstacles gives additional power to the victor. A man who is self-reliant, positive and optimistic, and undertakes his work with the assurance of success, magnetizes conditions. He draws to himself the literal fulfilment of the promise: "For unto every one that hath shall be given, and he shall have abundance."

We often hear it said of a man, "Everything he touches turns to gold." By the force of his character and the creative power of his thought, such a man wrings success from the most adverse circumstances. Confidence begets confidence. Α man who carries in his very presence an air of victory radiates assurance and imparts to others confidence that he can do the thing he attempts.-Impressions.

"If cotton brings about 10 cents for the next ten years,' said a thoughtful business man in North Carolina the other day, "the South will again become, as it was before the war, the most prosperous section of our country. I know of no industry in the world which would yield larger returns, in proportion to the capital and the intelligence required, than cotton growing at 10 cents per pound.”— The World's Work.

There are many who do not seem to have learned that attacking the other man's goods is not only a waste of time