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cover them in their native jungles. When the newness has worn off the export idea. however, more direct methods of advertising abroad will be developed. If the houses that lead here at home do not adopt better methods abroad, new houses will secure the foreign trade by advertisinggiving the foreign buyer information as persistently and forcefully as it is given by publicity in this country. American goods have gone far abroad on their own merits. When American individuality is added to those merits, and American methods of advertising, they will go a hundred times as far.-Printer's Ink.

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Poultry Gazette

tion. It relieves them of a great many annoyances and they get better results, and all for the same amount of money which would be expended if the business was placed direct-White's Sayings.

In the United States alone more than $1,700 per minute is expended in advertising. New York Herald.

PARAGRAPHS FROM HUBBARD'S PHILISTINE.

Wealth comes out of the soil. Adam Smith said there are two factors in the production of wealth: Land and Labor.

We have the land, and very much of it is practically valueless, because we haven't the labor to tickle it with a hoe and make it laugh a harvest.

The statement of Adam Smith isn't exactly correct. There are four factors in the production of wealth. They are: Land, Labor, Capital, Enterprise.

Enterprise means the ability to plan, oversee, supervise and direct. It is Initiative, and wise Initiative is the finest gift of God to man. Man is the instruA man possessing Initiative is a Creator. Initiative is doing the right thing-the needful thing-without being told.

Next to Initiative, is the willingness to do the right thing when you are told once.

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The great poultry journal of the Middie West. Biggest in amount of advertising carried. Best in results. Covers best territory. Sworn to circulation, at least 25,000 monthly. Reach all these people through their chosen medium. Rate 11 cents per line, flat. Kansas City, Mo. Topeka, Kas. Don't miss it. Address, Gillies Publishing Co., Topeka, Kansas.

The

AMERICAN
SWINEHERD

Is a successful publication
because it is a Teacher rather than a
Preacher.

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