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Farm Prosperity

Farm prosperity rests upon the ability of the soil to produce good crops, and the intelligence of the farmer to cause the soil to do its best.

Every ton of clover sold off the farm robs it of $8.62 in fertility; every ton of corn, $6.74 in fertility; wheat, $11.62; oats, $7.81.

The dairy farmer turns nearly everything raised on the farm into fertilizer to put back into the soil. What he sells in the way of Butter, Milk, Cheese and Live Stock does not impoverish the soil. In the producing of them he converts the products of the soil into that which enriches it, and thus he adds to his own wealth.

That is one reason why the subscribers of

Hoard's Dairyman

are the most prosperous farmers in the nation. There is not a farm paper published that pays advertisers better, and the above are only a few of the reasons that can be given for this.

HOARD'S DAIRYMAN, Ft. Atkinson,

Wisconsin.

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93

The Editor's Horizon:

Are They Too Numerous? Advertising Rates...
Too Much Advertising

The Basis of Rate...
The Creative Solicitor

Advertising a Profession.
Advertising from the Farmer's Standpoint-By Henry Field...
What is the Determining Factor in Selling Goods? - B; J.). Rockwell..
Use of Small vs Large Space in Advertising-By Walter Dill Scott
Arrows for Advertisers...
The Wonderful Development of American Magazines During the Past Fifteen Years
Even Kings Advertise (A Poem)-B. II. B..
The Elimination of Objectionable Advertising by Magazines--Symposium...
Solved at Last.....
Worth Reproducing.
Ninth Annual Exhibition of Fanciers and Breeders Association in Chicago
Subscription vs News Stand Circulation-Symposiun.
Buildings of Sears, Roebuck & Company's New Plant.
A Three Million Dollar Monument to Advertising...
Great Change in Farming Brought About by Modern Machinery,
Catalogues and Booklets...
To Salesman-W. A. Arbuchon, 'Piccolo"
Among Publishers and Advertisers
Clipped and Condensed...
Faith in Advertising...

97 100 102 105 106 109 110 115 116 118 120 128 129 138 141 150 156 168 172

Copyright, 1900, by Long-Critchfield Corporation.

ADVERTISING

RATES

1 page run of paper $50 14 page run of paper $15
2 page run of paper 25 1 inch run of paper

5
No time or space discounts from these rates.

Extra charge for special positions. Reading matter 75c count line. Advertisements set in regular reading type marked in italics 'Adv." or must contain regular display head line.

Copy should be received by the 20th of the month preceding date of issue.

We advise subscribers to have Agricultural Advertising sent to their home addresses
so as to prevent loss in the mass of "sample copy" mail which all advertisers receive.

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Rate $1.00 per agate line flat. Space limited

to 1,000 lines per issue.
First Come, First Served.

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Editions in excess of 350,000 will be charged for at the rate of one-fourth of a cent per line per

thousand proven circulaiion.

WOX CONRAD COMPANY

PUBLISHERS.
113 East Fifty-ninth Street, New York.

Dec. 30th, 1904,
APPEAL TO REASON, Girard, Kansas,
GENTLEMEN:

A few weeks ago there appeared in your paper an advertisement for the
sale of our latest novel, “Born Again," by Alfred W. Lawson.

We think that it might be interesting news to you to learn the results of
that advertisement, in as much as the sale of "Born Again," ($1.00 Book) was
increased by nearly ten thousand copies thereby.

We received orders from every nook and corner of the United States,
Canada and Mexico, and through some of these orders, were instructed to
send books to all parts of Europe and even to South Africa and South America.
Verily, we say, the Appeal to Reason is a mighty advertising medium.

Yours truly,
WOX CONRAD COMPANY, New York.

PIERCE UNDERWOOD

A dvertising Manager 1313 HARTFORD BUILDING

CHICAGO, ILLINOIS

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