VOL. XII.

January

to June, 1905

LONG-CRITCHFIELD CORPORATION

Chicago, III

PAGE

Aubuchon, W. N. “Piccolo"
Salesmanship

13, 150, 218, 293, 396
Agee, Alva:
Advertising as it Appears to a Layman

193
Anderson, Sherwood:
The Sales Master and the Selling Organization

306
Advertising a Nation

389
Barton, B. W.:
Poem: “Even Kings Advertise”

109
Poem: "She Must Tell"

299
Coburn, F. D.:
Live Stock in the Middle West

383
Carlisle, Charles Arthur:
The Advertising Agent

215
McCutcheon, John T.:
Cartoon (altered) “Why Not Tax Non-Advertisers?”.

252
Morrow, Marco:
The Men Who Win

21
The Farm Paper a Family Paper

22
Uniformity in Rate Cards

24
Time Discounts

25
Are They Too Numerous ?

93
Too Much Advertising

94
The Basis of Rate. The Creative Solicitor. Advertising a Profession 95
Know Your Business First, Then Advertise

191
Educating the Buyers

288
The Manufacturer and the Dealer

478
A Bas the Fakers

479
Advertisers' Clubs

488
Morrow, James :
The Agricultural Sections of the Northwest..

502
Morris, T. W.:
Live Stock Advertising

404
Neff, George N.:
The Live Stock Industry

393
Rockwell, J. J.:
Advertising and Publicity: The Difference

37
What is the Determining Factor in Selling Goods?

100
Scott, Walter Dill:
Use of Small vs. Large Space in Advertising

102
Slocum, James :
Farmers are Not "Reubens",

426
Sanborn, F. E.:
What Makes a Specialty Salesman..

505
Southwick, F. A.:
The Price Element in Mail Order Work.

27
Causes of Some Failures in Advertising..

198, 310

325

Evolution in Advertising.
Thain, R. J.:
Cartoon: The Ad Trailer's Doom..

“Needs Ballasting" Thain, R. S.:

General Publicity Advertising

34 412

296

MISCELLANEOUS.

V

Advertising From the Farmer's Standpoint-
I. Henry Field

97 II. Mrs. Rose Shoemaker

208 III. George J. Smith..

290 IV. Mrs. W. W. Pope.

390
Mary E. Brown,
S. A. Penn,
W. R. Hall

481 Arrows for Advertisers.

.44, 105, 240, 309, 406 492 Advertising Wisdom

326 Agate Club Banquet

408 Among Publishers and Advertisers.

.62, 156, 507, 430, 230 A Dutch Advertising Homilet.

428 Avilon Bay. Illustration..

486 A Three Million Dollar Monument to Advertising.

129 Annual Dinner of Periodical Publishers' Association.

512 Banquet of Ad Club, Buffalo, N. Y.....

509 Buildings of Sears, Roebuck & Company's New Plant.

128 I Catalogs and Booklets..

.51, 141, 201, 302, 414, 484 Clipped and Condensed..

.74, 168, 352, 450, 518 I Commissions Paid Direct to Advertisers..

304 Doings of the International Advertising Association.

.317, 436 Foreign Language Papers

508 3 Faith in Advertising

172 First Annual Meeting of Technical Publicity Association.

528 Farmers as Critics of Advertising

300 Great Change in Farming Brought About by Modern Machinery..

138 Good Roads

314 Hurry Up The Copy

38 Hunnicutt, Dr. J. B...

48 Long-Critchfield Banquet

420 Meeting of the Big Five..

500 Ninth Annual Exhibition of Fanciers and Breeder's Association in Chicago.. 118 On the Pacific Coast

444 Ohop Lake. Illustration

507 Portraits : C. H. Stoddart

20 O. V. Dodge

43 C. V. Miller

403 L. L. Pope

399 S. S. Rogers

205

97108

PAGE. President Roosevelt Starting for the Colorado Wilderness.

388 Seasonable Advertising: When to Begin..

211 Solved at Last

115 Stories of Successful Advertisers

.315, 195 Symposiums : Subscription vs. Newstand Circulation....

120 The Elimination of Objectionable Advertising by Magazines.

110 The Transforming Power of Advertising......

401 The Wonderful Development of American Magazines During the Past Fifteen Years

106 The Poor Old Trading Stamp. Poem.

448 The Kind of Inquiry

35 The Farmer. Illustrated

56 The Development of the Farm Paper.

60 The Advantage of Talking to People in Their Mother Tongue.

223 The Qualifications of a Special Representative.

228 The New Trade Mark Law..

320 Unconscious Assimilation

321 Voltaire as an Ad Critic.

33 Worth Reproducing...

18, 116, 327, 496 With Publishers and Advertisers.

.230, 330 What the Wise Ones Say...

477 Worst Kind of Theft.

438