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VOL. XII.

January to June, 1905

LONG-CRITCHFIELD CORPORATION

Chicago, Ill

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Cartoon (altered) "Why Not Tax Non-Advertisers?".

252

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Educating the Buyers

A Bas the Fakers

The Basis of Rate. The Creative Solicitor. Advertising a Profession

Know Your Business First, Then Advertise

The Manufacturer and the Dealer

95

191

288

478

479

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Arrows for Advertisers..

Advertising Wisdom

Agate Club Banquet

Among Publishers and Advertisers.

A Dutch Advertising Homilet.

Avilon Bay. Illustration....

A Three Million Dollar Monument to Advertising.
Annual Dinner of Periodical Publishers' Association.
Banquet of Ad Club, Buffalo, N. Y...............

Buildings of Sears, Roebuck & Company's New Plant.
Catalogs and Booklets.

Clipped and Condensed.

[ Commissions Paid Direct to Advertisers.

Publi

Doings of the International Advertising Association.
Foreign Language Papers

Faith in Advertising

97

208

290

390

481

.44, 105, 240, 309, 406 492

326

408

.62, 156, 507, 430, 230

428

486

129

512

509

128

.51, 141, 201, 302, 414, 484

.74, 168, 352, 450, 518

304

.317, 436

508

172

528

300

138

314

38

48

420

500

First Annual Meeting of Technical Publicity Association..
Farmers as Critics of Advertising

Great Change in Farming Brought About by Modern Machinery.

Good Roads

Hurry Up The Copy

Hunnicutt, Dr. J. B.

Long-Critchfield Banquet

Meeting of the Big Five...

Ninth Annual Exhibition of Fanciers and Breeder's Association in Chicago.. 118 On the Pacific Coast

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Subscription vs. Newstand Circulation..

President Roosevelt Starting for the Colorado Wilderness.

Seasonable Advertising: When to Begin....

Solved at Last

Stories of Successful Advertisers

Symposiums:

The Elimination of Objectionable Advertising by Magazines.

The Transforming Power of Advertising......

388

211

115

.315, 195

120

110

401

The Wonderful Development of American Magazines During the Past Fifteen Years

106

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The Advantage of Talking to People in Their Mother Tongue.

223

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