The Michigan State Bill Posters' Association closed their annual meeting at Port Huron, Mich., Wednesday night, June 5th, with a business session. The following officers were elected: President, W. R. Solomon, Jackson, Mich.; vice-president, P. E. Smith, Battle Creek; secretary, H. C. Walker, Detroit; treasurer, L. T. Bennett, Port Huron. H. C. Walker and L. T. Bennett were chosen delegates to the National Bill Posters' Association convention, to be held at Minneapolis in July.

The big, double spread that the Orange Judd Weeklies sprang in the Chicago Sunday papers, June 9th, has undoubtedly made some of the farm paper enthusiasts sit up and take notice. The Orange Judd people claimed in this advertisement that they had secured the largest farm paper advertising contract ever made-and certainly $65,000 seems to be some contract from one concern. This advertisement was very attractively gotten up and contained some unusually interesting facts and figures on the farm advertising situation and the farmers' financial condition.

James M. Pierce, publisher of Pierce's Farm Weeklies, is sending out a very attractive little folder on "1912 Fairs and Expositions." This folder contains a complete list of fairs and expositions to be held, the date and secretaries' names. It also gives the attendance reported at fairs in 1911.

Oscar G. Davies, Gumbel Building, Kansas City, Mo., has recently been appointed Western representative for the list of publications handled by Cone. Lorenzen & Woodman, of Chicago.

A stag dinner was given at the Hofbrau, May 25th, in honor of Paul T. Lawrence, who was severing his connections with the Lawrence Publications, of Cleveland, to go with the Michigan Farmer, of Detroit. The dinner was given by thirty-five of the older employes of the Lawrence Publishing Co. Mr. Lawrence is now assistant manager of the Michigan Farmer.

Probably the most popular man at Dallas during the convention of the National Association of Advertising Clubs was J. Lewis Draper, western representative of the Orange Judd and Phelps Publishing companies, who was distributing the souvenir canes given out by his companies.

These canes were very handsome and so popular that it was mighty hard for any delegate to keep possession of one of them. In fact, one Chicago advertising agent is reported to have taken his cane to bed with him every night so that nobody would steal it. The demand for these canes was said to have been so keen that Mr. Draper had to employ a bodyguard to prevent being stampeded.

Delegates to the Baltimore convention in 1913 are already putting in their reservations for canes next year.

Cone, Lorenzen & Woodman, publishers' representatives, Chicago, have removed their offices to 1404 Mallers Building, Madison St. and Wabash Ave.. Chicago.

W. S. Pettit, formerly assistant advertising director of the Studebaker corporation, has been promoted to advertising director, filling the position formerly occupied by E. Le Roy Pellitier. Mr. Pettit has been with the Studebaker people since January, 1911.

The Grand Rapids News has recently added a new department to its organization known as the "Merchandising Department." The idea is to give advertisers additional co-operation from an active standpoint. If any advertiser wishes to introduce a salable product in Grand Rapids, the News will see to it that this product is placed with dealers and pushed to the front.

At the last meeting of the board of directors of the Association of American Advertisers Clyde E. Horton, of the Sherwin-Williams Co., Cleveland, Ohio, was elected to fill the vacancy created through the resignation of L. R. Greene.

T

HE use of large and odd size printed cards for advertising purposes, sent through the mails without cover or envelope, is becoming quite common. These cards vary in size from about the dimensions of a government postal card to the size of a barn door. They are doubtless a desirable form of advertising in the opinion of many users, for the display effects that can be had, and doubtless for numerous good and sufficient reasons. It is understood, and indeed the fact is quite obvious, that the condition in which advertising matter is received has considerable effect or influence upon the recipients-adverse, if it is received in a mutilated or dilapidated and soiled condition, and the reverse if received in first class condition, and this is vouched for by those who are considered experts in the advertising art.

So far as the postal laws and regulations are concerned, there are no limitations as to the size of these cards, except the limitations imposed by the mail equipment. In the handling of mail at a postoffice for dispatch it must he separated by states and then distributed by railway post office lines and by postoffices. In the performance of this work pigeon hole cases suitably labeled are used. In the very nature of things the dimensions of these cases cannot be limitless, the maximum pigeon hole being approximately eight by eight inches by eleven inches; and the pouches and sacks into which the mail for dispatch is placed likewise have their limitations.

Consequently, if it is desired that advertising cards shall reach their destination unmutilated and in an attractive condition, it is apparent that it is necessary to reduce their size so as to permit their being handled without bending or breaking. While cards not greatly exceeding eight by eight inches in size can be handled on the distribution cases, yet single cards of this size are quite apt to be broken in transit.

The question, therefore, presents itself as to whether it is good business policy to expend money for advertising matter of this kind. in view of the fact that in many cases it is actually known that the object sought will be de

feated if the cards are received in other than perfect condition.

Large cards, and especially those exceeding the capacity of the largest distribution cases, can and will be handled at the post office, but their handling is necessarily slow, being distributed into sacks, and their condition when arriving at destination must necessarily be more or less uncertain and frequently unsatisfactory.

Issued by the Postal Service Committee.
The Chicago Association of Commerce.
Homer J. Buckley.

H. B. Lyford.

J. W. Ward.

A. W. Holmes.

Dudley C. Palmer.

H. Walter Heegstra.

C. J. Porter.

J. Harry Jones.

National Poultry Magazine

WE

E HAVE just purchased the American Hen Magazine of Chicago. This boosts Our circulation up to 30,000 without the newsstand edition. We're putting on lots of new names to our subscription list. We have been advertising The National Poultry Magazine in 12 of the leading newspapers and magazines in the country. We are right now covering the eastern field thoroughly, our heaviest circulation being in New York, Pennsylvania, Massachusetts, Connecticut, New Jersey, Ohio, Indiana and Michigan.

Get your advertising before these wellto-do poultry raisers.

National Poultry Pub. Co.

Buffalo, New York

The Des Moines Admen's Club recently set about to collect reference books and pamphlets on advertising. Several large sets of advertising books have already been donated to the cause and the members say they are going to have one of the most complete libraries in America before they get through. A temporary librarian will be elected, then it is the idea to make this office permanent with a new building to be erected as club quarters.

The popularity of the Seattle Ad Club and the anxiety of many business men of that city to be enrolled in the ranks of the organization resulted May 28th in the adoption of a resolution increasing the limit of membership from 400 to 500.

The New Orleans Progressive Union entertained the officers of the Associated Ad Club and a number of the delegates to the Dallas convention May 26th. The speakers at the luncheon were: Geo. W. Coleman, president of the Associated Ad Clubs of America; Expresident S. C. Dobbs, manager of the Coca Cola Company of Atlanta; Paul Block, of New York, and others, including local advertising men and prominent members of the Progressive Union.

"The Trademark as a Constructive Force" was discussed May 29th by Clowry Chapman, of New York, at the meeting and luncheon of the Buffalo Ad Club in the grill room of the Hotel Statler. Mr. Chapman told the local admen of the methods employed in procuring a trademark and the great effort necessary to maintain the business sign against competition.

H. E. Groffman, chairman of the entertainment committee of the New Orleans Ad Club, has arranged for a round table in the Progressive Union dining room, to be known as the Ad Club Round Table. This table will be specially set apart for the members of the Ad Club during the hours of 12:30 to 1:30 so advertising can be discussed pro and con.

The fourth dinner of the League of Advertising Women was held on the evening of June 4th at the Hotel Martinique, New York City. Mr. J. George Frederick, the "Father" of the League of Advertising Women, was present with his wife. One of the committees of the club, making it a benefit to the advertising fraternity, is the employment committee. It is hoped that this committee will eventually be a great help in assisting advertising women desirous of making changes or assisting firms in securing advertising women.

Seventy members of the San Francisco Advertising Men's Club attended the weekly luncheon, held May 30, to hear the address of M. Martin.

The Grand Rapids Advertisers' club held a dinner and business session at the Herkimer Hotel on the night of June 4th and E. J. Slemons sketched the history, scope and methods of the advertising agencies from the first agency established by George P. Rowell, of New York.

Hugh Chalmers, of the Chalmers Motor Company, in a telegram sent to the Associated Advertising Clubs of America while in session at Dallas, strongly urged them to hold their next convention in San Francisco. Mr. Chalmers said in part, "If the advertising men of this country learn San Francisco's plans at first hand the success of the exposition from the standpoint of Eastern attendance, it seems to me, is assured. San Francisco has undertaken a great task and deserves our support."