T

HE manufacturer who tries to do all of his business with

the city man is like the diner who tries to make a meal off of pie and ice cream, neglecting the solid essentials like bread and meat.

In Successful Farming's territory, the North Central States, constituting THE GREAT WEALTH PRODUCING HEART OF THE COUNTRY, there are more prosperous farmers than any other kind of people. Successful Farming reaches more of these prosperous farmers than are reached by any other advertising medium of any kind.

If you want definite and reliable information about these farmers, tell us what you want and we shall take pleasure in securing for you reliable answers to such questions as you may want to ask.

Make your investigations now before you make up your fall list.

SUCCESSFUL FARMING

E. T. Meredith, Publisher

DES MOINES

::

::

IOWA

Advert

Avertypes

Harder surfaced, heavier shelled electrotypes, that are guaranteed to "print up" sharp, clear and distinct.

GOLD MEDAL

INES

Advertisements printed from Advertypes grip the reader's attention.

MANUFACTURED ONLY BY THE

Advertisers' Electrotyping Co.
501-509 Plymouth Place, CHICAGO, U. S. A.

cost no more than ordinary electrotypes or stereotypes.

Advertypes

We have examined the circulation records and financial books of the Butterick Trio comprising The Delineator,' 'The Designer'' and The Woman's Magazine' for the year 1911, and we certify that the average net combined circulation of the Trio during 1911 was as follows:

Please note and remember that the above figures are NET. All deductions have been made. A new departure in circulation statements. Write for the Complete Official Annual Audit.

The Butterick Trio

Bill Jones' family spends $70 a year for car rides!

So does Smith's family-so does the average family. Think of it!-the average family spends $70 a year for street-car fare.

That $70 represents two months' rent for the average family. Millions upon increasing millions of families are spending their $70 a year for carfare, and recognize it as a fixed charge on the family exchequer just the same as rent or food or clothes.

There's a thought in that for you

Families can do without magazines or news-
papers if they have to-and few, if any, spend $70
a year for publications, but they must go to work
and they must circulate in daily life. Going to work
and living, now-a-days, means the compulsory use
of street cars by practically everyone in the popu-
lation centres where street cars run.

Is there any other medium that can give you each
month the compulsory circulation of, for example—
80,623,609 in Chicago
29,124,084 in St. Louis
22,400,698 in Cleveland

20,326,328 in Detroit

13,240,507 in Kansas City, etc.

Which leading cities ought-right now-to be producing more business for you?

Street Railways Advertising Co.

CENTRAL OFFICE First Nat'l Bank Building

Chicago

HOME OFFICE
"Flatiron" Building
New York

WESTERN OFFICE 242 California Street San Francisco